WORKSHOPS FOR COLORADO AD DAY 2018 INCLUDE:

9:00-9:30 Check-In and Breakfast

SEEC Building, CU Boulder, 4001 Discovery Drive Boulder, CO


9:30-10:20am

Flatirons C120

Speaker: Bryan Rowles, Executive Creative Director/Partner, 72andSunny, New York

Optimism. Looking for the Opportunity in Everything.

From 72andSunny, Bryan Rowles will talk about creative opportunities from the "early days" streets of El Segundo to the cobblestones of Dumbo. Throughout his career, Rowles has created memorable work for global brands including Smirnoff, Google, Activision, Nike, Discovery Channel and Samsung. 72andSunny has offices in Amsterdam, Los Angeles, Sydney, Singapore, and New York City. Rowles currently takes up residency in the New York office so he can be a short train ride from his beloved Philadelphia Phillies.


10:30am – 11:15pm

Flatirons C120

Speaker: Duffy Humbert, Marketing Search Consultant, SRI 

A Peek Behind the Curtain. An Insiders' view of New Business

New business is as thrilling as it is puzzling. It’s all too easy for agencies to have a zillion questions that go largely unanswered. Why are clients putting accounts in review? What are they looking for from their new agency partner? What are the winning-est agencies doing to differentiate themselves and stand out?  How are lists built and what is the role of geography in agency selection? How do clients respond to agency size in today's search for a nimble-make-it happen partner? Our speaker, who hails from search consultancies, gives you the goods on what works in today’s rapidly changing market. And why.  


10:30am – 11:15am

Pearl St. C120C

Speakers: Melanie Reagan, Media Supervisor, Integer Group, Gina Cavallo, Vice President of New Business, MIQ, Brian Garey, Sr. Manager Advanced Solutions Group, SpotX, Jim O’Donnell, VP West Coast Ad Sales, Hulu; Cody Gossett, Regional VP, Samba TV

Home Sweet Opportunity Home. The rising might of addressable TV. 

As large-scale TV buys continue to erode, the ability to show different ads to different households while they watch the same program is undeniably attractive. That's addressable TV. Who wouldn't turn down the chance to pinpoint audiences with more automated data-driving buying approach? In the era where TV and digital video are meshing and the ad buying process evolves rapidly, addressable TV proves to be a boon for media teams eager for a platform with far more bite than bark. This panel deep dives into this cross-device mechanism ripe with opportunities emerging left and right. 

  

10:30AM – 11:15AM

Mt. Sanitas S228

Speakers: Lisa Effress, Managing Director, 11 Dollar Bill; Rachel Farha, CEO + Founder, One Floor Up; Jasper Gray, Director, Futuristic Films; Tyler Martin, Executive Producer, Ironsmith Films; Bo Smith In-House Video Producer, Slimgenics

That's a Wrap! Getting the Most Creative Out Of Video Production

It's no surprise that the demand for video content keeps growing greater and greater. But production budgets from clients keep getting smaller and smaller. Shocker. Despite dwindling budgets, video production companies have plenty of tricks up their sleeves to counter any financial obstacles. This panel of long-time experts behind the lens discusses the evolution of video over the next several years, establishes how to set the right expectations, and reveals ways to make your client's next campaign a stand-out success.  


Morning Break

11:15AM – 11:30AM

Atrium


11:30AM – 12:15PM

Flatirons C120

Speakers: Ayesha Amin, Creative Director, Pierry Inc. A Wunderman Company; Jen Hohn, Executive Creative Director, Vladimir Jones, Anne Macomber, Creative Director, The Integer Group; Andrea Nordgren, Content Director/Executive Producer of the 3% Movement, Meredith Vaughan, CEO and Partner, Vladimir Jones

The Power of Representation – From Inclusive Leadership to Authentic Execution

In the boardroom and on TV, we’re seeing progress with less women being objectified. Yet due to the highly-charged political environment, there’s now a lack of women representation overall. Let’s dive into the inherent strengths of both genders and challenge agencies and brands to be the ones to break cultural norms for the better. A panel of industry experts will share examples of where the ad industry can create greater connections through their work and their staff.


11:30am–12:15pm

Pearl St. C120C

Speaker: Terri Adams, Chief of Talent, Boulder Heavy Industries;  John Harris, President, CEO Worldwide Partners; Jan Jenson, Director of Creative Management, CP+B; Allison Kent-Smith, Founder, Smith & Beta;  Brendan Hemp, Executive Creative Director, Leopard an Ogilvy Company; Jeff Klem, VP of Talent Development, Vail Resorts

Stop Buying Talent, Start Making Talent

Employees are undoubtedly our most important assets. What they know and are capable of doing each day can either make or break an agency or brand. So how do we make more of the talent we need versus simply hiring, acquiring or trading employees with another shop just down the street?  This session discusses ways we can develop the capabilities you need, evolve ways of working, and build mindsets and habits to meet the ever-changing demands of an industry racing at speeds of Mach 10. We will share how some of the best in the advertising game supercharge their internal talent as well as take actionable steps and strategies you can use to up your own game and get the most out of your team. 


11:30AM – 12:15PM

Mt. Sanitas S228

Speakers: James Graham, Founder, Richtr Financial Studio, Judd MacRae, Partner, Richtr Financial Studio

Expert Finance Moves Your Agency May Be Missing.

Too often agencies either over-architect or neglect their financial operations and planning tools. This often causes key trends to be missed and focus to be lost. Yet, simple shifts in reporting, planning, and operations can lead to clarity, thoughtful action, and significantly less headaches. This discussion will demonstrate methods on how to drive success through simplification and by zeroing in on the right data.


Lunch

12:15PM – 1:15PM

Atrium


1:15PM – 2:00PM

Flatirons C120

Speaker: Dodie Martz, Associate Partner, Director of Revenue Operations, Eleven, San Francisco 

Talk To Clients About Money Like You Talk to Your Kids About Sex.

Marketing and advertising communicators are in a creative business, and the "business" side of what we do is often hard to talk about, especially when it comes to money. Maybe if professionals took a nontraditional approach in talking about money, our industry would find daily work a little easier to do and much more successful. This session hashes out how natural and productive financial conversations with big brands can be more efficient than awkward and defensive ones.  


1:15PM – 2:00PM

Pearl St. C120C

Speakers: Jennifer Burrington Heddleston, Director of Sales, Kochava; Ashton Gary, Director of Digital Strategy, Goodway Group; Breaux Walker, SVP Blockchain, Kochava, Marc Guldimann, Founder CEO, Parsec Media 

BlockChain – What is it and How will it Effect Advertising?

Cryptocurrency is, for lack of a better word, cryptic to many of us in the world of advertising. Is it good for brands, networks, and mass markets? Is it too big a risk? What role(s) does Blockchain play in this emerging realm of data? Our panel flips questions like these into answers and ideas for digital media companies to prepare and participate as cryptocurrency becomes a reality that cannot be ignored.


1:15PM – 2:00PM

Mt. Sanitas S228

Speakers: Quinn Katherman, Creative Director/Writer, CP+B; Jeff Martin, VP Chief Creative Officer, Karsh Hagan; Terri O’Brien, CEO Creative Director, Salvage Advertising; Matt Talbot, Partner/Creative, Work in Progress 

Friends don’t let friends do the ‘safe’ option.

Congrats. Game day with the client is coming and you have stellar ideas across the board. They’re brilliant. On strategy. Nothing like anything your client’s seen before—and that’s scary. It’s scary enough that a safe option finds its way into the mix, and it just became the odds-on winner. How do creatives push bigger ideas without a safer, watered-down version interfering? How can we better sell campaigns with an edge without the fear of client retaliation if the comfortable idea isn’t present? This panel examines the nature of pitching campaigns entering fresh territory and delivers ideas and examples on how we can all win with better work that works.     


Afternoon Break – Sponsored by Quantcast

2:00PM – 2:25PM

Atrium


2:25PM – 3:10PM

Flatirons C120

Speakers: Harsha Gangadharbatla, Founding Chair Dept. of Advertising, PR & Media Design, CU Boulder;  Jim Moscou, Chief Strategy Officer, School; Larry Olson, Designer, Creative Director, Studio Lo, Erin Schauster, Assistant Professor, CU Boulder

Teaching and Practicing Purpose in Advertising

58% of U.S. consumers avoid brands they believe behave unethically and are looking for companies to lead social change by providing transparent communication regarding the impact their practices have on society and the environment. Are advertising practitioners in concert with the brands they represent responding by behaving more ethically and with purpose? Should they? This panel brings together academic and industry professionals to discuss the teaching and practice of purpose in advertising as more and more consumers seek out more responsible products.


2:25PM – 3:10PM

Pearl St. C120C

Speaker: Matt Walsh , CEO + Founder, Green Stone

Great Job Getting Buzz.  Now What? 

Once upon a time, a lasting impression in advertising came courtesy of great music. Or a cheeky joke. Or an image forever tattooed on your brain. Then sticky digital came along. So did viral, stunts, and social media proliferation. And the Lost Ark of an integrated campaign that melted faces everywhere. This panel enters the next phase of something even more powerful than the most widespread of viral gimmicks. It’s the power of asking “…then what?”


2:25PM – 3:10PM

Mt. Sanitas S228

Speakers: Karla Baise, Community Outreach Coordinator, Odell Brewing Company; Geri Mitchell-Brown, CCSR Faculty Instructor, CU Leeds School of Business; Lora Ledermann, Owner and Creative Director, Scream Agency; Jessica Sibila, Sr. Manager Community Engagement and Corporate Giving, DanoneWave; Tricia Vincent, Employee Engagement Specialist, OtterCares Foundation

The Business of Being Good: Creating and Telling Your Social Impact Story.

We are amidst a growing movement of companies using business as a force for good. This panel will bring you up to speed on terms like B Corporations, Best for Colorado, sustainability, social impact, employee engagement, and community involvement. It will provide great insight in to what it means to your business and your brand. Learn how to discover and tell your “be good” story in an authentic way that moved the needle in your community.


3:15PM – 4:00PM

Flatirons C120

Speakers: Joe Conrad, Founder and CEO, Cactus; Jarrod Hindman, Deputy Chief and Injury Prevention, CDPHE

Man Therapy and Cactus: Grassroots to Greatness. 

The Colorado Department of Public Health & Environment’s Office of Suicide Prevention wanted a campaign for men’s mental health, but there was a problem. They had practically no budget. Yet through a unique partnership between them and Denver ad agency Cactus, the Man Therapy brand was born. Nearly six years later, one million people have visited mantherapy.org, an average visit time of five minutes is spent on this site, and 250,000 men completed the 20-point-head inspection that delivers a mental health evaluation and connects them to self-care resources. Learn the secret behind how client and agency together grew one of the world’s most ground-breaking suicide-prevention campaigns, along with a number of favorite stories about Man Therapy—past, present, and future. 


3:15PM – 4:00PM

Pearl St C120C

Speaker: Lance Johnson, VP of Midwest Sales, Sharethrough

From Precious To Workhorse: Why Native Advertising Is Breaking Out Of Its Box 

Ads that fit in have gone from being a niche idea in ad-tech to the new gold standard. With now its own programmatically-traded standard, outperforming traditional display across the funnel and taking in the large majority of mobile advertising revenue globally, this session will discuss why it's time to retire the idea of native as its own category, but rather a workhorse that can drive performance throughout the entire funnel. Because if the future is native, can’t we just start calling it advertising?


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**Workshops/speakers subject to change


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