Food For Thought

Lunchtime session that fuels stomach and brain cells

November:  Good Media Planning: A Balance of Creativity and Accountability 

When: November 28th 11:30am - 1:00pm

Where: General Assembly

GA Denver @ Industry

3001 Brighton Boulevard
Denver, CO 80216

Good Media Planning: A Balance of Creativity and Accountability 

Great ideas are one thing. Ensuring your lightbulb moment can thrive multiple platforms is another.

At the next Food For Thought we’ll explore the drivers of good media planning. We’ll break down when, where and how creativity fits into the media planning and buying process. And just as importantly, who’s leading the charge?

Our panel of in-house buyers, media agencies, and creatives will share their points of view:

  • How can media and creativity teams set each other up for success?
  • What’s driving the media selection? Data, creative, or something else?
  • How do you makes sense of the complicated media landscape to ensure a creative idea retains its potency across channels?
  • When a campaign misses its mark, how can you determine if the creative didn't deliver, or the media selection was wrong? And how do you avoid the blame game?
  • Do 'creative media/comm's planners' exist in the digital world?
  • Are creativity and accountability mutually exclusive?

Panelists Include:

Jeff Herrera, Associate Director, Planning & Activation, Integer

Colleen Madden, VP of Strategy, InLine Media

Suzanne Corriell, Principal, Growth Marketing Werks

Katie Gschwend, Media Director, Conveyor Media

Craig McDowell, Associate Media Director,  CP+B


Thank you to our venue sponsors!

Free for Ad Club/Ad2 Denver members.

Hosted by different Denver/Boulder agencies and companies bring your lunch and feed your brain on cutting-edge topics. 
Challenge your thinking. Expand your knowledge. Join the conversation. 

These Sessions can be hosted at your own agency or we can provide a space for you. 

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