We’ve heard the adage: “the more things change, the more they stay the same.” While a cliché, it’s never been truer than when describing the need for quality talent in today’s rapidly changing commercials industry. Ad agencies are now asked to produce more for less – and faster than ever. Producers can’t waste time finding the right talent for their commercial.
Luckily, SAG-AFTRA is making great talent more accessible to Colorado’s commercial producers through a new Regional Commercials Code. This is just one of many ways we're evolving and becoming easier to work with.
SAG-AFTRA HAS PROFESSIONAL TALENT YOU CAN AFFORD
This new Regional Code covers commercials made in states within the SAG-AFTRA Local’s jurisdiction (Colorado and Wyoming). The commercial must be produced in one of these states. The commercial can air in any of the state’s that border the state in which the production occurs. For Colorado that includes New Mexico, Wyoming, Arizona, Nebraska, Kansas and Oklahoma.
The contract offers competitive rates with 4 week, 13 week, one-year and 21 month buys… and there are no holding fees! For one rate, you can air your commercial across local broadcast, internet, new media, social media and regional cable.
THE NEW COLORADO REGIONAL COMMERCIALS CODE
SAG-AFTRA developed this new contract after hearing concerns from industry professionals and members and embarked on a nationwide listening tour where we met with a wide cross-section of commercial industry professionals, including many right here in Colorado. We listened when we were told certain aspects of the union and commercials contract are too inflexible for today's commercials market, and we took these complaints seriously. We conducted a survey and collected data from the advertising industry on what would help shoot union commercials. The results from those conversations and survey responses were the basis for the new Regional Code, and we're excited to offer it to advertisers in Colorado.
SAG-AFTRA members are true professionals who know their market, come to set on time, know how to take direction, and deliver lines effectively. They have that extra touch that can help your commercials stand out in today's cluttered market. We believe these qualities are invaluable and the mark of career performers who take their craft seriously. Our hope is by making our members more accessible we can continue to build upon the great advertising environment here is Colorado alongside our industry partners.
OPEN FOR CONVERSATION
This new Colorado Local Regional Commercials Code is just a first step. Our union is always open for a conversation about what your evolving needs are and what we can do to remain relevant. Our contract expert, James Alvarado and myself are your resources and can answer any questions and see if your commercial qualifies for the Regional Code. We look forward to creating ads together and making your job easier by providing you with the best talent. While we all navigate the rapidly changing industry, let SAG-AFTRA be the thing that stays the same.
For more information please contact:
Julie Crane – email@example.com; 303-934-2674
James Alvarado – firstname.lastname@example.org; 323-549-6438
SAG-AFTRA a professional performers union, represents over 160,000 members nationwide. Our national contracts include: TV/Theatrical, Commercials, Corporate/Educational, Sound Recordings, New Media, Interactive Gaming, Audio Books and News & Broadcast.
D’Arcy Toffolo has partnered with some of the world’s largest and best-known brands
DENVER [April 16, 2018] — D’Arcy Toffolo, a digital marketing expert who has driven success for Fortune 500 companies and brands, is the new digital lead for Moore, one of the fastest growing creative agencies and companies in the U.S.
As executive managing director for digital, Toffolo empowers clients to build powerful connections with customers at every stage of the consumer journey. She brings two decades of experience to Moore, an Inc. 5000 Fastest Growing Company for five consecutive years and a member of the prestigious Inc. 5000 Honor Roll.
Moore, with headquarters in Tallahassee and locations in West Palm Beach, Denver and New Orleans, is ranked among the top advertisers in the world by Google Certified Marketing Partner. The agency has grown digital revenue by 300 percent over the past two years.
“D’Arcy brings significant expertise as the leader of our digital practice,” Moore COO and President Terrie Ard says. “She has worked on behalf of some of the world’s largest and best-known brands. Her creativity and insights will benefit existing clients and help us win new clients who want to grow their business through data and the digital experience.”
Toffolo’s experience includes digital and social media marketing, advertising, business development and data analysis. Her hiring underscores Moore’s commitment to recruiting the best talent and creating strategies that help clients surpass their goals. Toffolo’s diverse background, spanning retail, fashion and consumer packaged goods, gives her wide-ranging perspective on how to best connect with consumers. Fortune 500 companies Best Buy and Claire’s Boutiques have relied on her expertise. For Best Buy, she helped to develop an “Off to College” initiative that delivered the latest tech to first-year college students.
“I look at campaigns from an ideas-first perspective, leading with consumer insights and then building on that with a big, powerful idea,” Toffolo says. “We are using data and insights to reach the consumer at the right time and place.”
Early in her career, Toffolo honed her digital marketing skills at Publicis Groupe’s DigitasLBi in Chicago and later at TBWA’s The Integer Group in Lakewood, Colorado. She is a member of the Board of Directors of Ad Club Colorado, which represents Colorado’s top advertising professionals. Before joining Moore, Toffolo was the Director of Advertising at The Denver Post, where she led a team responsible for monetizing content and creating custom advertising solutions for clients including American Furniture Warehouse and Natural Grocers.
A native of the Chicago area, Toffolo has degrees in economics and studio art from Boston College. She, her husband and two children have lived in Denver for five years. She is an avid swimmer and triathlete, having competed in nearly 100 triathlons including eight Ironman triathlons.
“I thrive in fast-paced, collaborative environments where I can partner with clients to uncover their key challenges and identify potential solutions to achieve their goals,” Toffolo says. “I’m excited to be part of the Moore team, and I look forward to building upon the agency’s 25-year reputation of excellent creative work on behalf of clients.”
Moore, formerly known as Moore Communications Group, is an integrated communications agency headquartered in Tallahassee with locations in West Palm Beach, Denver and New Orleans. Moore learns audiences inside and out through robust discussion, discovery and data collection. The agency does many things well – advertising, advocacy, branding, digital marketing, social media and more, but it all hangs on bold, creative ideas. Moore specializes in understanding the behaviors, motivations and triggers of audiences and meets them at every point along the consumer journey where they live, look and buy. Representing Fortune 500 companies and small organizations alike, we get results that matter.
The full-service communications agency is now Moore
DENVER, CO. [March 20, 2018] — Moore Communications Group announced a comprehensive rebranding today that showcases its expansion and reputation as the creative agency of choice for clients across the country.
The agency is now Moore, a one-word name that communicates boldness forged in a quarter-century tradition of excellence. CEO and Founder Karen Moore gave the company her name 25 years ago; today the name – and the company’s work – speak for themselves. As a full-service, global communications agency, Moore has expertise across all industry sectors and achieves results that matter on behalf of Fortune 500 companies and small organizations alike.
Moore’s silver anniversary presented the perfect timing for a rebrand that underscores the agency’s rich past and showcases its commitment to continued evolution in support of client goals. Moore has grown exponentially, particularly in the past five years, adding talent in branding, advertising, digital marketing, public relations, media relations, multi-cultural communications, advocacy and crisis communications. Karen Moore started the agency as a one-person PR shop; today Moore has 50 employees and offices in Denver, West Palm Beach, Tallahassee and New Orleans.
This Colorado Agency Just Made 3 Strains of Marijuana Specifically for Ad PeopleSpecial cultivars for creatives, strategists and technologists By Tim Nudd
Need a little mind-altering inspiration in your advertising job? Colorado agency TDA_Boulder has just the thing—three new strains of marijuana designed to get agency creatives, strategists and technologists in the groove and doing better work.
The ad pot was made as part of a promotional campaign for The Fifty, which is the Denver Ad Club's award show, showcasing the market's 50 best ideas of the year. "The Fifty Weed," as the drug is being called, was made in partnership with Colorado Kind, a marijuana grower and award show sponsor.
Read More Here:
December 14, 2016
Denver, CO — On December 8, the “It’s All Yours” campaign created by SPIN Denver received the 2016 Chief’s Honor Award for Delivering Benefits to the American People. This award recognizes “Forest Service individuals, work units, partnerships, or groups that have demonstrated major achievements in assuring the Nation’s forests and grasslands provide the American people with a reliable supply of forest and rangeland products and services, such as clean and ample water, energy, and wood products on all lands.” Victoria C. Christensen, Deputy Chief State and Private Forestry and Tina C. Baily, Executive Assistant to the Chief, presented the award to the team, which included Team Lead Susan Alden Weingardt of the Rocky Mountain Regional Office, and SPIN Denver CEO Brigette Schabdach. The campaign was orchestrated in partnership with the National Forest Foundation.
The campaign was launched during the 2015 World Alpine Ski Championships in Vail/Beaver Creek, which is located almost entirely in the White River National Forest. The call to action “go. play.” raises awareness about the myriad recreational opportunities in our national forests, while the tagline, “It’s All Yours” reminds that national lands are a priceless treasure to be enjoyed and protected for future generations.
“In the 25 years since SPIN was founded, this is some of the most important work we’ve ever done,” said Schabdach. “We have a deep connection to these lands, and protecting them is more critical now than ever.”
Phase one of the campaign has included a photo contest, giveaway materials as well as the http://itsallyours.us website. Response has been extremely positive, with more than 65,000 Instagram posts now bearing the hashtags #goplay and #itsallyours.
About the US Forest Service
The mission of the U.S. Forest Service, an agency of the U.S. Department of Agriculture, is to sustain the health, diversity and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The agency manages 193 million acres of public land, provides assistance to state and private landowners and maintains the largest forestry research organization in the world. Public lands the Forest Service manages contribute more than $13 billion to the economy each year through visitor spending alone. Those same lands provide 30 percent of the nation’s surface drinking water to cities and rural communities and approximately 66 million Americans rely on drinking water that originated from the National Forest System. The agency also has either a direct or indirect role in stewardship of about 900 million forested acres within the U.S., of which over 130 million acres are urban forests where most Americans live.
About SPIN Denver
Founded in 1994, SPIN is a full-service marketing agency that custom-tailors marketing strategies and solutions for clients. They have offices in Denver and Glenwood Springs, Colorado and focus on serving businesses and organizations that celebrate the outdoors, protect and promote natural and sustainable resources, and build healthy communities and lifestyles.
See the write up in The Review!
Colorado advertising. No, it might not get the loudmouth hype of New York, Chicago, San Francisco, or Boston. Or strut the precious, hipster cache of Portland, Austin, Minneapolis, or the other Portland...you know, the one in New England or Nova Scotia or wherever.
But let's look at the facts: between Denver, Boulder, Fort Collins and elsewhere, we have countless strategically-ballsy, creatively-killer agencies. Large and small. Global, national and local clients. Allpacked with ridiculous talent pushing wheelbarrows-full of Lions, Pencils and Effies. And that's just the full-timers—Colorado is also home to some of the most amazing freelance talent in the country.
Best of all, we do it all without the petty sniping, backstabbing and bluster of the so-called "major" markets. We're honestly rooting for each other. ("A rising snowfall raises all chairlifts," as no one, in Colorado or elsewhere, has ever said.) Which is why we're inviting agency creatives and freelancers from all over the state to help the Ad Club tell its story. Grow its membership. Attract more top talent and speakers. You name it. And here's how you can pitch in:
1) Download the creative/strategic brief. Ad Club CO Brief.pdf
2) Concept your ass off.
3) Send your ideas/executions for print/poster, digital display/banner, social (Facebook, Twitter, Instagram) to email@example.com and yes, we even want fun message board responses.
4) Watch your ideas possibly get chosen, approved, produced, seen, read, framed, hugged, kissed, generally slobbered over.
5) Be immortalized as the person/people who did awesome work for the Ad Club that was celebrated and honored by all the agencies in the area...who now owe you a BIG debt of gratitude.
6) Awkwardly high-five yourself.
That's it. It's a chance for you to showcase your conceptual & executional chops on a big stage. And a chance for us to get amazing work to grow the profile, membership and "street cred" of the Ad Club and Colorado region at large. Win-win. So whaddya say?...
Chris eats, sleeps and breathes creative excellence serving as Associate Creative Director at Canadian powerhouse agency Rethink. Tearing up the Vancouver advertising scene for 15 years, Chris rise bouncing through the city’s top shops earned him recognition from the One Show, Communication Arts, Archive, and a slew of shows well-respected in the Great White North. Along with killing it at Rethink, Chris also serves as Creative Director and Community Manger of Hell Pizza Canada.
Chris is the first of five judges for The Fifty. Call for entries are well underway and due November 5. Don't be a number 51. Gather your best work and enter it now at adclubdenver.com/50-call-entries.
So even if you weren't able to head to Austin for SXSW, you can still share in all the fun – speakers, concerts, events and big announcements from the Googles, Yahoos and Apples of the world. Because MediaPost has an up-to-the-minute, live feed featuring a daily round-up and highlights from the conference. MediaPost Live! from SXSW. Get the ongoing news as if you were in Austin yourself. Well, ok, minus the Rainey Street bars, Mexican free-tailed bats at the Congress Street Bridge and delicious BBQ. Check it out:http://www.mediapost.com/sxsw
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