December 14, 2016
Denver, CO — On December 8, the “It’s All Yours” campaign created by SPIN Denver received the 2016 Chief’s Honor Award for Delivering Benefits to the American People. This award recognizes “Forest Service individuals, work units, partnerships, or groups that have demonstrated major achievements in assuring the Nation’s forests and grasslands provide the American people with a reliable supply of forest and rangeland products and services, such as clean and ample water, energy, and wood products on all lands.” Victoria C. Christensen, Deputy Chief State and Private Forestry and Tina C. Baily, Executive Assistant to the Chief, presented the award to the team, which included Team Lead Susan Alden Weingardt of the Rocky Mountain Regional Office, and SPIN Denver CEO Brigette Schabdach. The campaign was orchestrated in partnership with the National Forest Foundation.
The campaign was launched during the 2015 World Alpine Ski Championships in Vail/Beaver Creek, which is located almost entirely in the White River National Forest. The call to action “go. play.” raises awareness about the myriad recreational opportunities in our national forests, while the tagline, “It’s All Yours” reminds that national lands are a priceless treasure to be enjoyed and protected for future generations.
“In the 25 years since SPIN was founded, this is some of the most important work we’ve ever done,” said Schabdach. “We have a deep connection to these lands, and protecting them is more critical now than ever.”
Phase one of the campaign has included a photo contest, giveaway materials as well as the http://itsallyours.us website. Response has been extremely positive, with more than 65,000 Instagram posts now bearing the hashtags #goplay and #itsallyours.
About the US Forest Service
The mission of the U.S. Forest Service, an agency of the U.S. Department of Agriculture, is to sustain the health, diversity and productivity of the nation’s forests and grasslands to meet the needs of present and future generations. The agency manages 193 million acres of public land, provides assistance to state and private landowners and maintains the largest forestry research organization in the world. Public lands the Forest Service manages contribute more than $13 billion to the economy each year through visitor spending alone. Those same lands provide 30 percent of the nation’s surface drinking water to cities and rural communities and approximately 66 million Americans rely on drinking water that originated from the National Forest System. The agency also has either a direct or indirect role in stewardship of about 900 million forested acres within the U.S., of which over 130 million acres are urban forests where most Americans live.
About SPIN Denver
Founded in 1994, SPIN is a full-service marketing agency that custom-tailors marketing strategies and solutions for clients. They have offices in Denver and Glenwood Springs, Colorado and focus on serving businesses and organizations that celebrate the outdoors, protect and promote natural and sustainable resources, and build healthy communities and lifestyles.