“New business IS the Business”

Andy Nathan | Founder + CEO, Fortnight Collective

2pm

New business. The phrase makes many an agency shudder. It will make or break your agency each year. It defines everything you do. There's a human toll to new business: capital expense, long hours, finding hand raisers, the uncertainty, second-guessing—the list goes on and on. In fact, we quickly default to the negative rather than the possible outcome of a win. Truth be told, new business is the lifeline of every agency and needs to be embraced. It's an agencies R&D. It's the purest form of advertising and provides a huge opportunity to showcase your creativity. Here we look at some new business best practices and how to approach new business across all levels of your agency.

BIO

During his twenty years of experience, Andy has served as CMO of Victors & Spoils, Managing Director of TBWA\Chiat\Day NY, and VP/Account Director at CP+B. Plus, roles at BBH New York and Ogilvy New York and London. Andy has worked on brands like IBM, Miller Lite, Microsoft Windows, McDonald’s and Smirnoff, among others. He has been an integral part of multiple award-winning campaigns, taking home Cannes Lions, Effies, One Show and ANDY Awards. When Andy’s not working, he’s wrangling kids, skiing and coaching lacrosse.