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After 15 years in account service, Ad Club board member Meg found herself trading pitch decks for potting soil—and discovered surprising parallels between growing brands and growing gardens. From managing unpredictable conditions to trusting the process, she shares how classic advertising wisdom translates beautifully into the plant world. Whether it’s a killer campaign or a container garden, it all comes down to creativity, adaptability, and a little faith in what’s to come.
As 2025 unfolds, stricter data privacy laws, including the Colorado Privacy Act, are pushing advertisers toward first-party data and privacy-compliant AI. Retail Media and social commerce continue to grow, creating new opportunities for brands. Meanwhile, Colorado’s evolving legislation—such as restrictions on digital billboards and increasing AI regulations—will shape the local advertising space. With personalization, programmatic media buying, and short-form video content dominating campaigns, what other changes should we anticipate in the year ahead?
Production is a high-stakes balancing act—tight deadlines, unpredictable challenges, and creative demands all collide in a process that’s as thrilling as it is chaotic. Even seasoned pros can stumble into common pitfalls that derail projects. From neglecting pre-production to underestimating post-production, this guide breaks down the "7 Deadly Sins of Production" and offers strategies to keep your project on track, on budget, and stress-free. Whether you're a seasoned producer or new to the game, these insights will help you navigate the chaos and create a seamless, successful production.
AI is transforming post-production in ways no one saw coming. At 11 Dollar Bill, Co-Founder & CCO Christian Robinshas been integrating AI into workflows to streamline tedious tasks, enhance creative collaboration, and keep projects moving in a constant state of flow. From generative VFX and AI-assisted audio to real-time background replacements and custom AI tools, 11 Dollar Bill is redefining what’s possible in post. But at the heart of it all? The creative process remains king. Discover how AI is empowering both clients and creatives to work faster, experiment more, and bring their boldest ideas to life.
Here are some of the most important things to know about about making the switch to the new Google Analytics 4 (GA4).
Like many consultants, freelancers, and creatives, I’ve had flex work hours and a home office for about 20 years, so I thought this would be a good time to share some simple life hacks to help you work effectively from your house during this pandemic.
We are witnessing a fundamental transformation of purchasing behavior across consumer categories with consumers who view the world quite differently than they have in decades. They’re weighing a brand’s stance on social issues into their buying decisions and, quite literally, voting with their wallets. Constantly.
A question came a few drinks into the Ad Club's annual holiday party a month or so ago: "How do you apply your experience of endurance racing to your work and career?"
As it was my third drink, I can't recall my official response, but it was something to the effect of, "It's all relative: Ironman has made any challenge much easier to tackle…