Here are some of the most important things to know about about making the switch to the new Google Analytics 4 (GA4).
Like many consultants, freelancers, and creatives, I’ve had flex work hours and a home office for about 20 years, so I thought this would be a good time to share some simple life hacks to help you work effectively from your house during this pandemic.
We are witnessing a fundamental transformation of purchasing behavior across consumer categories with consumers who view the world quite differently than they have in decades. They’re weighing a brand’s stance on social issues into their buying decisions and, quite literally, voting with their wallets. Constantly.
A question came a few drinks into the Ad Club's annual holiday party a month or so ago: "How do you apply your experience of endurance racing to your work and career?"
As it was my third drink, I can't recall my official response, but it was something to the effect of, "It's all relative: Ironman has made any challenge much easier to tackle…
Creativity is an interesting animal.
Is creativity a quality of our baseline personality? Is it a simply a brain function? Can we turn it on or off or amplify our capabilities? Is our capacity for creativity in our DNA from birth?
At the recent fall edition of Ad Club CO's Freelancer Fling in Boulder, the energy in the room and the volume of the conversations were early indicators that things were going well…
As I write to you today, I am humbled and honored to lead the Colorado Ad Club. The world of advertising has always been dynamic, forward-leaning and incredibly relevant to our time. That’s still true and now, more than ever, our world has expanded to an increasingly large and diverse set of players…
Last year started out sucking for TDA.
Two of the agency’s top three clients departed, ghosting more than a third of its revenue. But rather than lay off staff, the Boulder, Colorado shop reduced its 2018 profit goal to zero. TDA ended the year with seven new clients, a tidy profit and a hiring binge…