The Fifty 2023 Winners
“I find Votex to be my favourite. It sheds light on the issue in an interesting and unexpected way. Votex cleverly connects the issue back to the public’s mind and emotionally illustrates a large political issue in a way that feels close to home. It’s also very engaging and memorable, making it a great way to raise awareness, start a conversation and provide a solid reason for the audience to vote.” - Andy
“Of the many great entries this year, my favorite and selection for Judge’s Choice is the “Votex” campaign. It addresses the very serious issue of women’s reproductive rights while driving home its message in a very smart, fun, fast, and engaging way. Not only is it an effective piece of communication, but the kind of thing that organically spreads on its own like wildfire. Congratulations.” - Jack
Like many others, Steph Strange and Martha Murphy were enraged and depressed at the reversal of Roe V. Wade. They knew they had to do something. After a ton of research, we found the usual answer - it’s all about voting. So they took a product everyone with a vagina knows very well and designed it for a heavy flow to the polls.
CREDITS
Andy Nathan Founder/CEO, Devin Reiiter President/Partner, Jen Jaffe Partner/CFO, Erin Hoffman Director of Talent and Culture, Adam Chasnow Partner & CCO
Becca Schepps Creative Director, Mona Hasan Creative Director, Steph (Langan) Strange Associate Creative Director (Art), Martha (Murphy) Crompton Associate Creative Director (Copy), Anna Delaney Art Director, Kelly Yach Senior Brand Director/Producer, Trevor Blum Senior Brand Manager/Producer
Ronn Lueang 3D Render/Animation, Chet Stange Photography, Ashley Albert Voiceover, Soundspace, Sound Design, Matthew Polis Supervising Sound Editor/Re-recording Mixer, JSM Music Music
OPEN ON TYPICAL SITCOM LIVING ROOM WHERE AN 1800s PROSPECTOR SITS ON THE COUCH. A SHOW TITLE APPEARS ON SCREEN: FOOL’S GOLD
ANOTHER PROSPECTOR BARGES IN THROUGH THE FRONT DOOR HOLDING A GOLD RUSH SCRATCH GAME. AN AUDIENCE CHEERS. Jeremiah: Elijah, we struck gold. Eureka!
ELIJAH LOOKS PERPLEXED AND SMELLS HIS SHIRT.
Elijah: I do? I just showered.
SFX: LAUGH TRACK
JEREMIAH SITS DOWN BY ELIJAH AND SHOWS HIM THE TICKET.
Jeremiah: No, ya muttonhead! We won on Gold Rush Scratch!
AT THIS MOMENT, THEIR PET MULE GRABS THE TICKET BETWEEN ITS TEETH AND TROTS OUT THE DOOR.
THE PROSPECTORS LOCK EYES WITH THE CAMERA AND SIMULTANEOUSLY YELL.
E & J: Eugene!
WE HEAR A BANJO RIFF AS THE TWO SCRAMBLE OUT THE DOOR.
J (off screen): Don’t you get in that taxi, Eugene!
CUT TO THE ENDCARD.
VO: Play Gold Rush Scratch games from the Colorado Lottery.
“To prompt a modern-day gold rush on new Gold Rush Scratch games, we leaned into the golden era of television: the sitcom. Our show, As Good As Gold, followed two miners (and their trusty mule, Eugene) on a quest to strike it rich in a whole new way.”
CREDITS
Joe Conrad Founder/CEO, Ethan Nosky Account Director, Leah Taylor Account Supervisor, Patrick Campbell Creative Director, Spencer Beuerle Senior Art Director, Joey Spearman Senior Copywriter, Shea Tullos Group Creative Director, Torrie Eberhard Senior Project Manager, Stacey Trunnell Brand Strategy Director, Paul Watson Sr. Producer, Stephen Hausrath Production Design Manager, Raven Checkush Print Producer, Scott Chavkin (Client) Marketing Director, Christian Hawley (Client) Advertising & Marketing Manager, Todd Greco (Client) Scratch Product Manager, Five To Sixty Production Company, Krista Liney Director, Ryan Mclemore Director of Photography, Danny Taff Line Producer, Juan Sebastian Baron Executive Producer, Jack Rosman Head of Production, Pamela Chavez Production Designer, Clockwork Post Post Production, Jeff Watterson Editor, Jared Potter VFX & GFX Animator, Stephen Derluguian Colorist, Jay Pellizzi Sound Mixer, Jeremiah Zimmerman Composer, Sam Sandweiss Post EP, Shobana Rao Sr. Post Producer, Carli Sandweiss Post Coordinator, Sam Bongiorno Assistant Editor, Jordan Leigh Voice Over
“This idea manages to turn a shocking statistic into a shocking experience; something that sticks with you long after viewing it (or living it). It is bold, memorable and turned a complex issue into a clear, simple message. It’s the kind of idea that people may think of again, perhaps next time they’re at a restaurant or after seeing a bee. It has staying power. Well done.” - Tess
One-third of all food we eat is brought to us by pollinators like bees. But with bees dying at an alarming rate, this could soon have a devastating impact on our food systems, and in turn, what’s on our plates. We needed to turn this alarming stat into an alarming reality connecting Justin’s Pollinator efforts to consumer action and show people what a world without bees would look, and taste like. We partnered with Jackass director and king of pranks, Jeff Tremaine, to take over a restaurant with scores of hidden cameras and hired actors to see how real diners would react when we removed one-third of the food from their plates. We shared the videos on paid social and YouTube driving to a microsite with information, giveaways, and a place for consumers to take the Justin’s Pollinator Pledge. We garnered over 62 MILLION impressions and nearly 200,000 site visits.
CREDITS
Katy Hornaday Chief Creative Officer, Tom Demetriou Executive Creative Director, Miller Jones Creative Director, Stuart Confer Creative Director, Deepak George Associate Creative Director, Abbie Smith Associate Creative Director, Alexia Korte Art Director, Greg Lewis Senior Copywriter, Jenny Thayer VP Brand Leadership, Madelaine Shipley Brand Director, Melanie Lopez Associate Brand Manager, Liz Skretkowicz Associate Strategy Director, Andy Woolard SVP Strategy Director, Kris Solberg Senior Project Manager, Anne Thomasson SVP Business Affairs, Talent Management, Laura Johnson Director of Production, Daniel Marc Director of Media Planning, Said Acevedo Media Planner, Greyson Scudder Media Buying Supervisor, Maya Dubrey Media Buyer, Abby Rabenold Media Buyer, David White Principal UI Developer, Scott Lewis Director of Digital Development, Heather Morrison Director of User Experience, Benny Pinto Director of Experience Design, Aitya Williams User Experience Designer, Anna Joseph Associate Director of Project Management, Penny Andino VP of Marketing, Justin’s, Leah Swalling Senior Brand Manager, Justin’s, Pulse Films Production, Post Haus Mix/Sound Design
LUMENATI PRODUCTIONS - lumenati.com
Brunt Workwear - Brunt Workwear
When Brunt Workwear outgrew its humble beginnings, it faced a unique challenge. The company had scaled rapidly, and its founder had always been the charismatic face of the brand. However, as Brunt grew into an industry heavyweight, it was time for a change. That’s when they turned to Lumenati Productions to look at the brand from a different lens. Breaking away from the stereotypical workboot ads, they crafted a commercial that’s as distinctive as Brunt’s products themselves.
What if these boots were so good that people just don’t take them off?
CREDITS
LUMENATI PRODUCTIONS
Daniel Cummings Director, Alex Dean Rodriguez Head of Production & Creative Services, Cameron Grimes Executive Producer, Maureen McCauley Producer, Brad Conner Director of Photography, Allie O’ Neill Post Producer, Jeff Wilson Editor, Kevin Andrews 1st AC, Ben Zuckerman 2nd AC, Dylan Rumney Key Grip, Jason Tahara Gaffer, Lillian Marsh H&MU, Lincoln Terhark Audio, Keith White Post Audio, Megan Sinnock Motion Graphics
Wyoming Dept. of Health - Hairy Times
SFX: [melancholic banjo, wind, sobbing]
Pastor: Wyatt…was a good man. He didn’t deserve to die.
Boy: Dad, how did he die?
Dad: He shaved.
Pastor: It is with great sadness…
SFX: [ominous crow, pastor rambles on, sobbing intensifies]
Dad: Don’t ever shave, my boy.
SFX: [even more sobbing]
Wyoming was already one of the least-vaccinated states in the country. Then the controversy and misinformation surrounding COVID-19 began decreasing vaccination rates for other diseases. The Wyoming Department of Health needed to reverse that trend. This film is based on a real story from Wyoming’s wild west days and shows how grateful we should all be for vaccines. It was executed in a way that is beautifully cinematic and oddly disarming.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli Associate Creative Director, Brian Denison Copywriter, Michon Schmidt Production Director, Amy Taylor Director of Account Services, Natalie Ross Brand Director, The Sweet Shop Production Company, Tore Frandsen Director, Logan Triplett Director of Photography, Ryan Smith Production Designer, Lis Bothwell Wardrobe, Matthew Wood, Whitehouse Post Editor, Daniel de Vue, The Traffik Colorist, Greg McRae, Coupe Studios Sound Design/Mix, Matthew Wood, Whitehouse Post Sound Design/Mix
The Mountain Collective - The Mountain You Dream of
How could we show people that the Mountain Collective isn’t just another ski and snowboard pass? By turning it into a passport to dream-like places.
That’s what this art direction brings to the forefront — the dreamy state you aspire to achieve through skiing and riding. With ethereal light, design, & color, and an element of surrealism within the mountainscapes, we’re channeling the dream-like qualities of the Mountain Collective’s 24 resorts. The photography also hones in on the aspirational experiences that skiers and riders will have while navigating the runs, provoking a sense of “This is where I want to be.” It turns out the mountains you dream of exist in more than dreams.
CREDITS
Jeff Martin Chief Creative Officer, Dave Cook Executive Creative Director, Greg Ryan Design Director, Justin Levin Senior Art Director, Jacob Farwell Senior Art Director, Eleeza Palmer Designer, Emily Puder Copywriter, Alex Jaumann Copywriter, Renae Newman Account Director, Erika Donaldson Account Manager, Brett Schaaf Project Manager
ENSTROM CANDIES: IN-HOUSE - www.enstrom.com
Enstrom Candies - Traditions
The holidays are loaded with time-honored traditions. When you think about them, like REALLY think about them, they are quite unusual. We hide a pickle in a tree. We hang a dead plant above a hallway and expect a kiss. We hide oranges and gold coins in somebody’s used sock. A sock. In a season brimming with quirky and unusual customs, Enstrom Almond Toffee has been a consistent delight for over 60 years. We believe it’s high time you embraced an absolutely irresistible tradition. Almondy and buttery. Crunchy and chocolaty. Enstrom for the holidays. Makes perfect sense.
CREDITS
Stephanie Hall Creative Director / Producer, Candace Massey Designer / Producer / Prop Stylist, Breanna Meininger Designer / Producer / Prop Stylist, Jay Roth Copywriter - Jay Roth Creative, Matt Scofield Director / Producer - 14K Media, Logan McLennan Director of Photography / Editor - 14K Media, Torey Travis Assistant Director / Editor - 14K Media, Levi Kramer Lighting Assistant, Jennifer Olson Photographer - Jennifer Olson Photography, Bobby Baird Photo Assistant, Eric Leskovar Food Stylist, Erika Engstrom Prop Stylist, Growth Marketing Werks Media Services, Bob Voice Talent, Ella Scofield On-Camera Talent
Visible - No Straight Answers
HOST: Hello! Welcome to… No Straight Answers, presented by Visible wireless. I’m your host, Brock Stockton putting the gay in game show. A straight man wrote that! Fabulous! [Wink.]
HOST: Let’s meet our teams! On one side we have the Old Gays. (They’ve told me to call them that. We’re not ageist. Aging is a blessing, so I’ve been told!) Their opponents? The Young Slays! Precious little ones who have never known a world without the sum total of human knowledge available in their pocket. I’m so scared of them. HEY!! Our first Old Gay is [Old Gay 1] from _____. They like to ____ and ____.
Host introduces the rest of the Old Gays. Maybe has some fun improv interactions with each.
HOST: Now let’s meet the Young Slays! [Introduces them.]
Host introduces the rest of the Young Slays. Maybe has some fun improv interactions with each.
HOST: Welcome, teams! Are you ready for a wildly fun and extremely un-straight generational showdown!? You better be, because round one of No Straight Answers begins… now.
ALL: [Cheers, “Yay,” etc.]
In a year marked by increased homophobia, Visible wanted to show up big for Pride. But how can a wireless company do that in an authentic way? An intergenerational Pride game show, of course! We partnered with queer elder advocates SAGE to create a hilariously campy game show bringing generations together to celebrate the history of Pride and highlight the experiences of LGBTQ+ elders who were there when it began. “No Straight Answers” saw senior social media darlings The Old Gays listing neopronouns while their 20-something counterparts (dubbed the The Young Slays) pondered the origins of the Pride flag. Hosted by a prosthetic-chinned Benny Drama, our one-of-a-kind, social-first game show was also a history lesson and a big party. Our influencer talent helped the campaign exceed brand-awareness goals (15.2M+ reached). The hero video had the highest engagement rate in Visible’s history on Instagram (benchmark +61%) and TikTok (benchmark +28%).
CREDITS
Vin Balducci Head of Social, Visible, Megan Skari Sr. Manager Creative Marketing, Visible, Lindsey Cohen Head of Communications, Visible, Dalisbeth Galvez PR Manager, Visible, Chris Sojka Chief Creative Officer, Jeff Gillette Executive Creative Director, Alex Rhubart Associate Creative Director, Alex Kaufman Associate Creative Director, Sam Dickson Senior Copywriter, Jake Whilhemsen Senior Copywriter, Anna Lindell Senior Designer, Laura De La Cruz Designer, Steve Barry Managing Director, Charlie Smith Account Director, Nicki Stuttman Account Supervisor, Sarah Korner Account Supervisor, Brigid McEntee VP Production, Jessi Dana Executive Producer, Julia Goldsmith Production Director, Meg de Recat Senior Creative Producer, Darren Allison Comms Director, Madison Allen Social Strategist, Weber Shandwick PR Communications
Converse - Made From
Converse has been experimenting, designing, developing and creating ways to transform what we know as waste. It began with developing the “Made From” concept that would be the life force behind three launch films, a media exclusive event and seeding kit packaging for each of the newly launched products, in a mere four weeks. We put our heads together with Converse and began dreaming how to combine the existing spirit of Converse’s C4 Innovation Lab with the actual processes being utilized in their factories throughout Asia. We researched/analyzed the manufacturing processes of three distinct material processes and developed a media exclusive event to educate the world on these processes and also to launch the newly created films prior to the films debuting on various Converse channels. This select group of media was invited to the Converse C4 Innovation lab for a peak behind the curtain and an unforgettable experience.
CREDITS
John Weiss Chief Creative Officer, Dru Smith Creative Director, Design, Mimi McCormick Producer (Agency, Line, Post), Crush Studio Props + Set Design, Fons Shiedon Director + VFX, Daniel Routh Director of Photography, Josiah Jones DIT, Jonnie Sirotek Color, Jeremiah Dunlap SFX/Mix, Nikki Malloy Wardrobe, Katelyn Simkins Hair/Make-up
North Carolina Education Lottery - Winners Club World
To support a scratch-off launch, North Carolina Education Lottery brought the Winners Club TV concept to life in a Where’s Waldo style ticket search. This custom illustration of the Winners Club hides 15 scratch-offs in an elaborate world that ecompasses the stories told throughout the campaign’s run. Play for yourself at winnersclubworld.com
CREDITS
Joe Conrad Founder & CEO, Norm Shearer Partner & CCO, Brian Watson Executive Creative Director, Shea Tullos Group Creative Director, Andy Bartocsh Associate Creative Director / Writer, Rachel Hickey Associate Creative Director / Art Director, Raven Checkush Print Producer, John Dobson Account Director, Rian Rosado Account Manager, Helen Rudolph-Shabinsky Project Management Director, Shun-Luoi Fong Digital Experience Director, Austin Llitera Senior Front End Developer, Eric Beckman Senior Digital Designer
ANATOMY: THE INTERNAL UCHEALTH AGENCY - www.uchealth.org
UCHealth - Harry Mack + UCHealth
Harry Mack is the greatest freestyle rapper in the world. Galaxy. Fuck it: UNIVERSE. If you aren’t familiar, you can spend a year going down a YouTube rabbit hole with him. But first, watch our collab with him. We put Harry in a studio and brought in real UCHealth patients to sit in with him. They’d never met, and the only thing Harry knew ahead of time was the patient’s name. He got to know them a bit, learned why they came to UCHealth, asked for some words to inspire his freestyle, started a beat, and then WENT OFF. Made up a completely fresh, completely improvised rap for and about the patient right then. He did this 20 times in 4 hours, and every time, it was the best therapy they’d ever had. We’re releasing a new one every week. Turn. It. Up.
CREDITS
Michael Mazzanti Director, Matt Trainor Editor/Camera, Julia Berthet Director of Production, Juan Cabrera Creative Director, Kyle Siderius Art Director, Kay Wynarsky Copywriter, Jeff Kosloski Executive Creative Director, Brad Stabio Director of Photography, Rocky Mountain Recorders Audio Recording and Post, Kim Vecchio Senior Director of Brand and Advertising, Manny Rodriguez CMO, James Sawyer Social Media Strategist, Brad Fixler VP Marketing and Advertising
Great Outdoors Colorado - Generation Wild
Generation Wild is a movement designed to connect a generation of screen obsessed kids with nature. This out of home campaign brought elements of nature into urban environments. One board attracted real birds. Others leveraged the sun to create shadows that moved across the board. A digital board featuring twinkling stars reminded parents that sharing the wonder of nature can be as simple as looking up.
CREDITS
Mike Sukle Creative Director, Katie Dondale Associate Creative Director, Curtis Smith Associate Creative Director / Copywriter, Matt Carpenter Retoucher / Digital Artist, Danielle Bryan Sr. Integrated Producer, Michon Schmidt Director of Production, John Johnston, Flux Collective Fabricator & Photographer (Bird Tree only), Amy Taylor Director of Account Services, Leigh Ann Bauer Account Director, Alexis Supangan Account Coordinator
Lone Mountain Land Company - 3 Forks Restaurant and Bar
3 Forks is a restaurant and bar in Moonlight Basin, Big Sky, Montana. It was named after the Three Forks ski run at the resort, which it overlooks. One of the steepest runs at the resort, our brand celebrated the stunning scenery and the heart pumping adventure that the run offers. A palette of black, cream and red alongside vintage ski images and current images of the run staged the brand in the early history of skiing. Spirited merchandise, collateral and signage were created, including bar dice, coasters, winter and summer menus, custom paper clips, check presenters, postcards, cocktail glasses and even 3 Forks branded 3D signage.
CREDITS
Ellen Bruss Creative Director, Ken Garcia Art Director, Ken Garcia Designer
Travel South Dakota - So Much South Dakota, So Little Time
-
South Dakota. Home to… a single landmark? How could we tell the story of a destination that’s so much more than a few pretty carved faces and transform it into a place people want to know? Unlike your cliche vacation spot, South Dakota still has the rare element of surprise that used to go hand-in-hand with travel. By recognizing that the state’s perceived weakness is actually its greatest strength, we positioned South Dakota as a haven for jaded, mystery-starved travelers. “So Much South Dakota, So Little Time” celebrates an undiscovered destination that’s rich in spirit, freedom, and optimism. It’s a promise that visitors will leave transformed, fulfilled, and as a more whole person than upon arrival with restored mystery. With refined audience segmentation, alluring messaging, pops of modern design with an element of nostalgia, a fresh color palette, and epic photography, the takeaway is loud and clear: Visit South Dakota!
CREDITS
Jeff Martin Chief Creative Officer, Dave Cook Executive Creative Director, Camille King Creative Director, Jacob Farwell Senior Art Director, Anniston Craddock Art Director/Illustrator, Ben Rindels Senior Copywriter, Nate Gendler Copywriter, Alex Jaumann Copywriter, Nick Marranzino Video Editor, Becky Ferguson VP Director of Broadcast/Video, Honest Films Production Company Honest Films, Andy Anderson Production Company & Photography, Sam Schrag Producer, Dahlia Weidmann Producer, Julie Wechsler Producer, Byron Banasiak Photography, Kate Rolston Photography, Andy Anderson Photography, Lauren Corna VP of Account Service
Miami Herbert Business School - The Best Graduate Programs Under the Sun
Higher education is struggling. As more and more institutions are offering graduate programs, students are beginning to question the value of these degrees altogether. Moreover, schools are indistinguishable from one another as many of them are using cliche copy, stock photography and, somewhat arbitrary, badges and rankings. We took this well-worn look as inspiration to do something completely different. Writing smart copy and working with an incredibly talented artist, we created three illustrations that reflect 13 different programs and allow us to tell the larger story of Miami as a global financial and cultural hub with year-round sunshine, making it an ideal place for higher education. This strategy acknowledges that the city you attend school in can be as influential as the school itself, and shifts the focus from rankings to the holistic educational experience, ultimately making Miami Herbert Business School stand out in the immensely competitive higher education.
CREDITS
Joe Conrad Founder/CEO, Norm Shearer Partner/CCO, Jeff Strahl Senior Creative Director, Sammie O’Sullivan Senior Art Director, Dan Hawes Senior Copywriter, Raven Checkush Print Producer, Jackson Smith Editor / Video Content Specialist, Ainslie Fortune VP, Account Leadership, Mikela Parker Senior Account Manager, Chris Shewmake VP, Comms Strategy & Media, Tara McKinnon Media Supervisor, Rob Troller Brand Strategy Associate Director, Helen Rudolph-Shabinsky Project Manager Director, Darby Gertsema Project Manager, Matt Taylor Illustrator
CONSUME & CREATE - www.consumeandcreate.co
New Belgium - Active Mountain Time
A cold beer is the perfect reward after a ridiculously menial task. In this cross promo with the Colorado Avs, a lean, mean lawn mowing machine and a dynamic coworker duo plow through their tasks in style to get to the good stuff. Our team was involved from creative concepting through post, from co-writing the scripts, casting a mix of local improv talent and real employees, to transforming the New Belgium campus in Fort Collins into a film set.
CREDITS
Futuristic Films Production and Post, Jasper Gray Director, Will Gardner Director of Photography, Christian Silberbauer Executive Producer, Brittany Horwege Post Producer, Mathison Davis Editor / Colorist, Jared Spagnola New Belgium Brand Manager, Kendall Smit New Belgium Digital Marketing Manager, Matt Wiggins Consume & Create Partner / Interactive, Amanda Lezan Consume & Create Project Manager, Chris Nguyen Consume & Create Creative Director
Wyoming Dept. of Health - Diphtheria Full Page Ad
It just seemed appropriate that an ad promoting the lifesaving benefits of vaccines should be seen next to the obituaries in small town Wyoming newspapers.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli ACD / Art Director, Brian Denison Sr. Copywriter, Michon Schmidt Director of Production, Natalie Ross Brand Director, Amy Taylor Director of Account Services
LA STORIA PRODUCTIONS - lastoriaproductions.com
Altra Running - Voila The Great Outdoors
Altra’s latest shoes line up is built to take you over the gravel, rocks, and pine-needle-covered trails that meander outward, upward, and eventually – to the secret relief of hikers everywhere – also downward. So we decided to take the shoes they made for the outside, inside. And film them in their natural habitat by projecting the vast terrain they can cover, without the travel or carbon footprint. We built our own river crossing inside our studio with real flowing water, inside ironically enough, a tent of grip gear. Add to that setup an array of projected footage, a probe lens, a shop vac set on reverse, and voilà - the great outdoors from the inside out.
CREDITS
Steve Paschall Director, RC Walker Director of Photography, Chris Svoboda Senior Editor & Animation, Molly McKinney Walker Executive Producer
FORTNIGHT COLLECTIVE - fortnightcollective.com
Noodles & Company - Uncommon Lunch Hour
Who says there’s no such thing as a free lunch? We helped fast-casual dining chain Noodles market the Uncommon Lunch Hour, a promotion that offered workers from competing restaurants a free meal. With a 144% turnover rate, restaurant workers suffer from low morale, and Noodles felt they needed some cheer. When eateries are low on staff, service is slower. Workers who remain are targets of increased customers’ ire. Two-thirds say they feel disrespected. Throughout the day, our cheeky social media messages on Tik Tok, Twitter, and Instagram tagged specific eateries to inform workers that lunch was on Noodles if they showed up at a location in uniform between 1 and 5. The posts called out Chipotle, Panera, Subway, and others by name. “Hey @dominos, We did offer all your employees free lunch today,” one post read. Over the day, 1,000 workers were served. The campaign received 281 million impressions.
CREDITS
FORTNIGHT COLLECTIVE
Andy Nathan Founder & CEO, Devin Reiter President, Adam Chasnow Chief Creative Officer, Brian O’Connel Strategy Director, Matt Kubis Creative Director, Mona Hassan Creative Director, Steph Strange Art Director, Martha Murphy Copywriter, Jen Kubis Senior Brand Director, Jessica Welander Senior Brand Director, Trevor Blum Senior Brand Manager / Producer
URBAN CANVAS - urbancanvas.com
Breckenridge Brewery - Drink In The Great Outdoors
To grow Breckenridge Brewery’s local market, Urban Canvas set out to create a unique campaign tailored to those who share a passion for adventure, sustainability, and incredible beer. “Drink In the Great Outdoors” did just that by capturing the crisp, refreshing taste of Breckenridge Brewery’s Amber Ale with the untouched majesty of Colorado’s backcountry. The campaign focuses on a series of single-shot drone videos that invite consumers to savor a tasty brew with friends around a cozy fire while becoming stewards of the pristine landscapes that inspire every sip. “Drink in the Great Outdoors” becomes more than a tagline—it’s an invitation to embrace nature’s grandeur with a sustainable brew in hand.
CREDITS
Dave Blauvelt Creative Director, Chad Cabonor Director of Client Services, Kyle Saxton Art Director, Heidi Nichols Designer, Jessie Broom Stylist, Troy Fairbanks FPV Drone Pilot, Ryan Workman Client
Colorado Lottery - Crossword Speak
Open on two crossword editors in their office. They are surrounded by pinned up crosswords, dictionaries, encyclopedias and thesauruses. They speak only in crossword clues to each other, and the answers appear as subtitles below them.
MIKE: Have you heard about the new ten-letter word for brain puzzle from the Colorado Lottery?
[SUBTITLE: CROSSWORDS]
LINDA: Playful 4 letter expression for opposite of yes.
[SUBTITLE: NOPE]
Mike holds up the crossword scratch family of games.
MIKE: Crosswords that can win you two-word phrase for a considerable volume of money.
[SUBTITLE: BIG BUCKS]
LINDA: Up to five hundred thousand dollars? Exclamation featuring common farm animal!
[SUBTITLE: HOLY COW!]
MIKE: That’s a lot of flour and water!
[SUBTITLE: DOUGH]
ART CARD/VO: Uncover a world of words and winnings with Crossword Scratch.
LINDA: Gesture of triumph!
[SUBTITLE: FIRST PUMP]
Crossword fans are a very passionate group and come in all shapes and sizes. So to promote our latest Crossword Scratch games, we had to find a way to speak their universal language.
CREDITS
Joe Conrad Founder & CEO, Ethan Nosky Account Director, Leah Taylor Account Supervisor, Patrick Campbell Creative Director, Andy Bartosch Associate Creative Director, Rachel Hickey Associate Creative Director, Shea Tullos Group Creative Director, Torrie Eberhard Senior Project Manager, Stacey Trunnell Brand Strategy Director, Martha Douglas Production Director, Stephen Hausrath Production Design Manager, Darby Gertsema Project Manager, Norm Shearer Partner & CCO, Gravy Production Company, Crobin Leo Director, Brent Stoller Executive Producer, Ally Gnesin Staff Producer, Erin Malloy Line Producer, Zachary Galler Director of Photography, Pamela Chavez Production Designer, Denise Strong 1st AD, 11 Dollar Bill Post Production, Wayde Samuel Editor, Herman Nieuwoudt Colorist, Mike Negri Producer, Coupe Studios Audio Post, Alex Hawley Engineer
GROUNDS FOR PROMOTION - groundsforpromotion.com
The Postman’s Knock - Calligraphy Campaign
The Postman’s Knock is on a mission to teach the world how to create stunning calligraphy and watercolor art. But how do you compete in a right click, voice activated, AI generated world? By not losing sight of the fact that for those creating this very personal form of art, the process is the product.
CREDITS
Mark Cohen Creative Director/Writer, Kimberly Inman Designer, Lindsey Bugbee Calligraphy Artist
Visible - Youpid
[YOUPID TAKES A SELFIE WITH A BEJEWELED SELFIE STICK, THEN TALKS TO US WHILE STILL LOOKING AT THEIR PHONE]
YOUPID: Hey. I’m Youpid, champion of self-love and Visible’s newest spokesdeity (we’re talking wireless..so listen up!) [YOUPID LOOKS AT US WITH AN EYE ROLL]
You know my brother, Cupid.
He thinks you need someone else to be fulfilled. Well, I know You only need YOU. [YOUPID SITS IN DOWN, HOLDING UP PHONE WITH VISIBLE BRANDING]
YOUPID: And so does Visible. That’s why they have unlimited data for just thirty dollars a month, taxes and fees included, all on ONE line (because who wants to share?) Just like my den of self love, Visible’s wireless plans are built for one—so you only need you. Go check out Visible’s website Which is....
VISIBLE.COM APPEARS ON SCREEN
...ah..(surprised on seeing it appear on screen) Visible dot com. Checks out.
Just in time for Singles Awareness Day (the day right after Valentine’s Day), we unveiled Visible’s brand new spokes-deity, Youpid, to help people celebrate their individuality. Unlike his brother, Cupid, who believes you need someone else to be fulfilled, Youpid knows you only need you—in life and in wireless. Just like Visible’s one-line wireless plan, Youpid empowered people to live their best life and embrace their independence. To bring Youpid to life, we found someone who could both embody our supernatural character and who had an online presence we could leverage to amplify our message. As an influencer known for his larger-than-life character work, Benny Drama was perfect. The campaign reached 33% of its audience within four days and our Meta ads drove the highest click-through rate for Singles’Day. Youpid also garnered media coverage from publications like Yahoo and E!News.
CREDITS
Vin Balducci Head of Social, Visible, Megan Skari Sr. Manager Creative Marketing, Visible, Lindsey Cohen Head of Communications, Visible, Dalisbeth Galvez PR Manager, Visible, Chris Sojka Chief Creative Officer, Jeff Gillette Executive Creative Director, Alex Rhubart Associate Creative Director, Alex Kaufman Associate Creative Director, Sam Dickson Senior Copywriter, Jake Whilhemsen Senior Copywriter, Anna Lindell Senior Designer, Laura De La Cruz Designer, Steve Barry Managing Director, Charlie Smith Account Director, Nicki Stuttman Account Supervisor, Sarah Korner Account Supervisor, Brigid McEntee VP Production, Jessi Dana Executive Producer, Julia Goldsmith Production Director, Meg de Recat Senior Creative Producer, Darren Allison Comms Director, Madison Allen Social Strategist, Hannah Binder Associate Media Director, VM1, Cassidy Jeglum Associate Media Director, VM1, Angela Bobo Senior Manager, Brand Strategy + Head of DEI, Anchor, Lulu Burns Head of Influencer Partnerships, Anchor, Victoria Calvert Founder and CEO, Anchor, Steve Barry Managing Director, Angie Klein CEO, Visible, Cheryl Gresham CMO, Visible, Megan Skari Sr. Manager Creative Marketing, Visible, Vin Balducci Head of Social, Visible, Olga Bermudez Paiva Director of Marketing, Visible, Lindsey Cohen Head of Communications, Visible
STANDARD PRACTICE - www.standardpractice.us
Under Armour + Project Rock - Real Strength
“REAL STRENGTH”
VO:
Where do you find real strength?
For Marine Corps Major Brian Chontosh, it wasn’t only through acts of valor, or the unbreakable will to win.
He found it where you’d least expect it.
He made himself vulnerable.
Instead of certain, he tried being unsure.
In order to save others, he let others save him.
What he got back was strength beyond measure.
The strength that comes with belonging and moving forward together.
Project Rock is proud to support Marine Corps Major Brian Chontosh and the Travis Manion Foundation.
Join the mission at TravisManion.org
Under Armour Freedom is about empowering communities of veterans and families of the fallen. For this Veterans Day initiative, we set out to prove that the service members Under Armour supports are just as inspiring as the athletes on their roster. We partnered with Dwayne Johnson, Project Rock, and Travis Manion Foundation to lift up the story of Marine Corps Major Brian Chontosh, a decorated veteran who recognized that to become stronger you have to open up – breaking with traditional military stoicism. In this spot, we question masculinity as the source of strength for veterans. And answer it by proving vulnerability and community are more powerful than you could ever imagine.
CREDITS
Matt Alexander Creative Director, Myles Rigg Creative Director, Nate Bruning Creative Director, Steve Dolan Creative Director, Dave Schiff Creative Director, Liam Mitchell Director & DP, Andrew Campbell Producer, Sam Barringer 1st AC, Jonathan Mayfield DP (2nd unit), Lincoln Terhark Sound, Monty Montgomery Post Producer, Nick Wurz Editor, Will Renton Color, Keeley Davis VFX, Dwayne Johnson VO, Tiny Lion - Andrew Everding, Jonathan Fuller Music + Sound
Wyoming Dept. of Health - Flu Hunting OLV
In Wyoming, hunting season is eagerly anticipated. It’s the one time of year when you have a chance to bag that trophy elk.
Unfortunately, it also coincides with flu season. We figured there was no better motivation for Wyomingites to get a flu shot.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli ACD / Art Director, Brian Denison Sr. Copywriter, Michon Schmidt Director of Production, Natalie Ross Brand Director, Amy Taylor Director of Account Services, Frost Motion Production Company, Curtis Cooper Creative Director, Tatiana Grezeszak Sr. Producer, Beth Cooper Executive Producer, Coupe Studios Sound Studio
Moonshot for Mankind - Moonshot for Mankind
It’s not easy to make the argument that it can be difficult to be a man in today’s world. Clearly, men hold inherent advantages in most societies, however, the facts are the facts. No matter where in the world you live, if you’re a man, you will live sicker and die younger than the women in your life. And you will be 3-4 times more likely than a woman to have died by suicide. So despite the societal advantages men often live with, men across the globe are struggling with their physical, mental, and emotional health. The Moonshot for Mankind initiative exists to raise awareness about these issues, and to inspire millions of men to commit to taking better care of themselves — so they can, in turn, take better care of their loved ones and the world we live in.
CREDITS
Jed Diamond Founder/Author, Joe Conrad Founder & CEO / Copywriter, Norm Shearer CCO, Brian Watson ECD / Copywriter, Jeff Strahl Senior Creative Director / Designer, Shun-Luoi Fong Director of Digital Experience, Austin Lliteras Senior Front End Developer / Designer, Michaella Hader Digital Producer, Lisa Van Someren VP, Creative Operations, Martha Douglas Production Director, Jackson Smith Video Content Specialist, Stephen Hausrath Production Design Manager
Snowmass Tourism - Snowmass Ice Age Discovery
In 2011, a bulldozer plowed into a mammoth fossil, and soon many of the world’s top paleontologists were neck deep in one of the most important Ice Age discoveries of all time. Snowmass Tourism asked us to bring that story to life with a new logo, design system, website, artist collaborations, and educational opportunities all over the mountain. Of course, it’s pretty hard to get a well-lit photo of a Columbian Mammoth. So we designed a system that emphasized earthen patterns and sunset hues. Dreamed up ideas for art installations. And wrote copy that was fun for kids (and their parents) to read on-mountain and online.
As a side note, we all have honorary degrees in Late Pleistocene Flora & Fauna now, which is not something we expected when we got into advertising.
CREDITS
Matt Ingwalson CD/CW, Nathan Downey CD/AD, BLKDG Website and AR Experience
Karsh Hagan - Moment Maker Collateral
We all have defining moments in our lives. And so do brands. But what if we didn’t have to wait for those moments to happen? What if we could make them happen ourselves and tap into their power? The design for our rebrand and new collateral reflects this attitude. It’s a dynamic blend of our 1970s Colorado roots and our footsteps into the future of creative media. Vintage rainbow-striped ski jackets, epic snow-capped Rocky Mountains, Colorado wildlife, notes of Western heritage, AI, and futuristic graphics & flairs are just some of the design elements that cohesively bleed together. Every piece of the new collateral including screen-printed tees, stickers, phone & laptop wallpapers, letterhead, and even a snowboard was created to inspire employees and partners to find unique moments of their own.
CREDITS
Jeff Martin Chief Creative Officer, Dave Cook Executive Creative Director, Greg Ryan Design Director, Camille King Creative Director, Justin Levin Senior Digital Art Director, Dave Cook Copywriter, Kody Pedersen Copywriter
LUMENATI PRODUCTIONS - lumenati.com
Ekster Wallets - Ekster The Minimalist
Ekster Wallets, renowned for sleek sophistication, wanted to test a different positioning of its brand in the US. Lumenati decided to go the complete opposite approach of attractive dudes in suits and fancy cars and make our character embrace minimalism in the most unexpected way. Stripping away the seriousness in a daring comedic commercial we were able to showcase all of the wallet’s value props while making something entertaining for the audience to remember.
CREDITS
LUMENATI PRODUCTIONS
Evan Swinehart Director, Alex Dean Rodriguez Head of Production & Creative Services, Cameron Grimes Executive Producer, Cyndi Ortiz Line Producer, Brad Conner Director of Photography, Tom Farnsworth 1st Assistant Director, Todd Boyle 1st AC, Travis Hubbard 2nd AC/ DIT, Kevin Andrews Steadicam Operator, Tyler Kaschke Gaffer, Justin LeValley Key Grip, Lincoln Terhark Audio, Jessica Jeane Art Department, Emily Smoot Park Props, Tymla Welch Props, Jess Parsons Props, Dustin Millard Hot Dog Cart Driver, Jenny Milne-Wright Wardrobe, Lillian Marsh Hair and Makeup, Julia Castaneda Production Assistant, Allie O’Neill Post Producer, B Stover Editor, Megan Sinnock Motion Graphics, Post Haus Post Audio
Wyoming Dept. of Health - Landscape Posters
The logic goes something like this. Horrible diseases killed a ton of people. Then vaccines were invented. Now hardly anyone dies. And for that we should all be thankful. The message was delivered to the Wyoming audience using the state’s iconic imagery.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli ACD / Art Director, Brian Denison Sr. Copywriter, Michon Schmidt Director of Production, Natalie Ross Brand Director, Amy Taylor Director of Account Services, Natalie Ross Brand Director, Matt Carpenter Retoucher / Digital Artist
CIG PUBLIC RELATIONS - www.cig-pr.com AND LOOKWELL MEDIA - www.lookwellmedia.com
Colorado Department of Transportation - We do more than you think
CDOT faces a dilemma. Limited public awareness about the variety of tasks the agency is responsible for has added to difficulties in addressing a workforce shortage to complete those tasks. To address the dilemma, CDOT created a captivating video series sharing the untold stories of the agency’s people and work. The videos delve into the lesser-known territory of fiber network installation, the orchestration of traffic incident management, and the adrenaline-inducing world of avalanche mitigation. Viewers enjoy a riveting behind-the-scenes journey where unsung highway heroes relentlessly ensure the safety of Colorado’s roadway users. From helicopter-launched avalanche control missions on Independence Pass to the rescue of a vehicle stranded on US Highway 6 during rush hour, the videos unveil the exciting and remarkable breadth of work. The series expands perception, highlighting CDOT’s pivotal role in the community and the department’s commitment to the people of Colorado.
CREDITS
CIG Public Relations Video planning and production coordination, Sam Aspnes Senior Producer, Sam Stavish Producer, Oguer Pienado Associate Creative Director, Lookwell Media Video, Kyle Johnston Director & DP, Autry Jones Lead Editor
Gaggle - It’s been a week
How do you convince people of the value that can be gained by monitoring a child’s digital world? The concept began with a real call from a high school principal. The team at Moxi then brought the true story back to life in a way that places potential customers and users of Gaggle into the reality of what educators, parents, and students face on a daily basis.
“It’s Been A Week,” allowed us to show, not tell what the Gaggle service can achieve - saving real lives.
CREDITS
Kaleb Kohart Director & Cinematographer, Bill Foster Executive Producer, Cam Harder Producer, Carl Rettinger Associate Producer
Colorado Lottery - Coffee
In a world of hustle and bustle, it’s often the little things that can help us slow down and connect. In our latest spot for Holiday Scratch games we celebrate how a shared playful gesture can lead to just the moment we need.
CREDITS
Joe Conrad Founder & CEO, Ethan Nosky Account Director, Leah Taylor Account Supervisor, Patrick Campbell Creative Director, Andy Bartosch Associate Creative Director, Rachel Hickey Associate Creative Director, Shea Tullos Group Creative Director, Torrie Eberhard Senior Project Manager, Stacey Trunnell Brand Strategy Director, Martha Douglas Production Director, Stephen Hausrath Production Design Manager, Darby Gertsema Project Manager, Norm Shearer Partner & CCO, Gravy Production Company, Crobin Leo Director, Brent Stoller Executive Producer, Ally Gnesin Staff Producer, Erin Malloy Line Producer, Zachary Galler Director of Photography, Pamela Chavez Production Designer, Denise Strong 1st AD, 11 Dollar Bill Post Production, Wayde Samuel Editor, Herman Nieuwoudt Colorist, Mike Negri Producer, Coupe Studios Audio Post, Alex Hawley Engineer
Travel South Dakota - Forever 605
Saying you care for a place is one thing, but walking the walk is another. How could we turn state stewardship into a source of real pride that people actually want to be a part of? Named after South Dakota’s single area code, a local point of pride, Forever 605 is a program that provides simple yet impactful ways to be a better state steward — from supporting local businesses to practicing responsible travel. Whether you’re a local of 30 years or a visitor of 30 hours, Forever 605 is a program that anyone can get behind with ease.
CREDITS
Jeff Martin Chief Creative Officer, Dave Cook Executive Creative Director, Camille King Creative Director, Jacob Farwell Senior Art Director, Anniston Craddock Art Director/Illustrator, Ben Rindels Senior Copywriter, Nate Gendler Copywriter, Alex Jaumann Copywriter, Nick Marranzino Video Editor, Becky Ferguson VP Director of Broadcast/Video, Lauren Corna VP of Account Service
Kitman Labs - Kitman Labs Website Redesign
-
We created a new website for Kitman Labs to better articulate its unique services and value proposition for each target audience. Kitman is revolutionizing how sports organizations leverage data/analytics to advance human performance. The goal was to drive sales visits and consultation requests. The redesigned site helps Kitman refine its strategy, identity, brand assets, imagery, and copy. Website content—which includes an anthem, :15- and :30-second cutdowns, 500+ images and brand guidelines—was all created by our agency. The communication is divided into three phases of the athlete’s journey—the planning, the preparation and the performance. The film/website were designed to convey how Kitman supports performance at every level and showcase how their product helps unlock human potential. Focusing on their desire to drive true outcomes was a key theme, and creating a bold experience that helps the audience quickly and intuitively find exactly what information pertains directly to them.
CREDITS
KITMAN LABS
Kirk Iwanowski, Stephen Smith, Sheila Prevaly, Willian Mendes
HUMAN
John Weiss Chief Creative Officer, Dru Smith Creative Director Design, Peter Knierim Creative Director Copywriting, Allie Kidd Designer, Rob Hofferman, AnneMarie Ahrendt, Megan Ward Sheridan Account Team, Ali Fredericksen Integrated Marketing Specialist, Tori Hutchins Senior Production Designer, Greg Halbreich Copywriter, Dan Buyanovsky Director, Eric Sadovnick Producer, Haley Kreofsky Director of Photography, Kennett Mohrman Photographer, Justin Lin 1st AC, Adam Lee 1st AC (B Cam), Ai Kojima 2nd AC / DIT, Aaron Jackson Gaffer, Nam Le Electric, Charles Tae, Garrett Dorin Grip, Sharon Quezada HMU / Wardrobe, Nicholas Diaz PA, Andrew Moorehead Editor, Andrew Francis Colorist, Nikolay Antonov Audio
WITHOAK
Design Firm
Staunton State Park - Bike Bell Posters
Every summer, the tension between hikers and mountain bikers boils over at Staunton State Park. To calm nerves and reduce accidents we encouraged visitors to bike with a bell.
Problem solved.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli Associate Creative Director, Brian Denison Sr. Copywriter
KTM Restaurant Group - Tacos Tequila Whiskey Rebrand
Tacos Tequila Whiskey, formerly known as Pinche Tacos, stood at a crossroads. Years had elapsed since their rebranding, necessitated by legal constraints, and owner Kevin Taylor remained discontent with how the brand portrayed their gritty, inclusive, urban dining philosophy. Our journey of transformation commenced with the logo. We scoured the typographical landscape, unearthing a fusion of iconic 1970s typefaces, adorned with angular strokes. The result? A visual homage to their mission: “Creating joy through food.” This newfound inspiration wasn’t crafted but discovered. It radiated across every facet of their identity. Whether it was the charismatic food truck named Tina, the menus adorning their tables, or the digital realm through a groovy yet navigable website, we ensured that the brand’s unique spirit shone through. In essence, we harnessed the essence of Tacos Tequilla Whiskey, a place where flavors, stories, and people coalesce to create an urban dining experience like no other.
CREDITS
Taylor Selgas Art Director (Digital), Court Ruoff Art Director (Print), Randall Hartman Creative Director
North Carolina Education Lottery - Happy Crier
The North Carolina Education Lottery Winners Club is a not-so-exclusive club where lottery winners of all kinds come together to celebrate their wins. With new scratch-offs out every month, there’s always something new to talk about.
CREDITS
Joe Conrad Founder & CEO, Ethan Nosky Account Director, Leah Taylor Account Supervisor, Patrick Campbell Creative Director, Andy Bartosch Associate Creative Director, Rachel Hickey Associate Creative Director, Shea Tullos Group Creative Director, Torrie Eberhard Senior Project Manager, Stacey Trunnell Brand Strategy Director, Martha Douglas Production Director, Stephen Hausrath Production Design Manager, Darby Gertsema Project Manager, Norm Shearer Partner & CCO, Gravy Production Company, Crobin Leo Director, Brent Stoller Executive Producer, Ally Gnesin Staff Producer, Erin Malloy Line Producer, Zachary Galler Director of Photography, Pamela Chavez Production Designer, Denise Strong 1st AD, 11 Dollar Bill Post Production, Wayde Samuel Editor, Herman Nieuwoudt Colorist, Mike Negri Producer, Coupe Studios Audio Post, Alex Hawley Engineer
Continued by Continuum Partners - The Frontier Drive-Inn
Welcome to the Frontier, a project that encompasses both the visual and physical articulation of a brand – placemaking. The Frontier is a drive-in that opened in 1955 in the San Luis Valley of Colorado, near the Great Sand Dunes. It operated for over 30 years and served people from all over the valley but was closed for about the same amount of time before it was given a second chance. EBD was intent on both honoring the valley’s farming and ranching tradition while showcasing the movie and modern architecture components, so a ‘ranch meets movie’ brand was born. We channeled the dark night skies in the use of black, the earth tones of the land with a wheat color, and the neon of the sign in a palette that included bright colors. A star submark was created to represent the movie component.
CREDITS
Ellen Bruss Creative Director, Ken Garcia Art Director, Ken Garcia Designer
Visible by Verizon - Visible Yada Yada
-
Visible is the wireless brand obsessed with transparency. So when Metro by T-Mobile claimed to have no gotchas or ‘yada yada’ — while glossing over important details like hidden fees — Visible just had to call BS. And who better to point out how Metro was yada yada-ing their fine print, than the man who made yada yada famous — Jason Alexander. This exposé on the true meaning of yada, yada (and true state of Metro’s pricy wireless) ran on TV as a cheeky clap back to Metro’s spot. However the campaign came into its own online. Spurred by Jason sharing the extended cut, online commentators couldn’t get enough of Visible teasing Metro. And they noticed. Hurried responses flew out of Metro’s PR department while Visible’s channels were pestered by their social team. And even then they couldn’t help yada-yada-ing over the facts. So, Visible (being visible) called them out… again.
CREDITS
Vin Balducci Head of Social, Visible, Megan Skari Sr. Manager Creative Marketing, Visible, Lindsey Cohen Head of Communications, Visible, Dalisbeth Galvez PR Manager, Visible, Chris Sojka Chief Creative Officer, Jeff Gillette Executive Creative Director, Alex Rhubart Associate Creative Director, Alex Kaufman Associate Creative Director, Sam Dickson Senior Copywriter, Jake Whilhemsen Senior Copywriter, Anna Lindell Senior Designer, Laura De La Cruz Designer, Steve Barry Managing Director, Charlie Smith Account Director, Nicki Stuttman Account Supervisor, Sarah Korner Account Supervisor, Brigid McEntee VP Production, Jessi Dana Executive Producer, Julia Goldsmith Production Director, Meg de Recat Senior Creative Producer, Darren Allison Comms Director, Madison Allen Social Strategist, Hannah Binder Associate Media Director, VM1, Cassidy Jeglum Associate Media Director, VM1, Angela Bobo Senior Manager, Brand Strategy + Head of DEI, Anchor, Lulu Burns Head of Influencer Partnerships, Anchor, Victoria Calvert Founder and CEO, Anchor, Steve Barry Managing Director, Angie Klein CEO, Visible, Cheryl Gresham CMO, Visible, Megan Skari Sr. Manager Creative Marketing, Visible, Vin Balducci Head of Social, Visible, Olga Bermudez Paiva Director of Marketing, Visible, Lindsey Cohen Head of Communications, Visible
JESSE TAYLOR CREATIVE - www.jessetaylorcreative.com
Soul Pilgrim - Your Mind is a Garden Plantable Print
A hand-lettered, typographic print created for an outdoor and exploration lifestyle brand. The quote by William Wordsworth reflects the brand’s values promoting a positive outlook, connecting to the earth and constantly growing. The interlocking, organic letterforms match the quote’s sentiment and the deep-green ink represents the earth. The design was letterpressed onto wildflower seed paper that can be torn apart, planted, and enjoyed in the form of flowers. The letterpress printing process and hand-made paper make each print unique, with an array of colored seeds scattered throughout. The opportunity and encouragement to “destroy” this piece asks a bigger question about art and pushes the owner to reflect on what they value.
CREDITS
Jesse Taylor Creative Director, M.C. Pressure, Letterpress Studio Punchbowl Studios Content Production
Arapahoe Basin - A-Basin Ambush
-
We brought in Olympic skier and reality TV show personality, Gus Kenworthy, to help Arapahoe Basin surprise skiers who were headed to other resorts and divert them to A-Basin for a legendary day on the mountain – capturing the action in real-time on social channels and on video for PR and future spots.
CREDITS
Alan Henceroth (Client) Chief Operating Officer, Jesse True (Client) Vice President of Marketing & Skier Services, Tony Cammarata (Client) Director of Development and Planning, Whitney Henceroth (Client) Senior Brand Manager, Katherine Fuller (Client) Senior Communications Manager, Ian Zinner (Client) Content Specialist / Photographer, Taylor Borst (Client) Marketing Coordinator, Norm Shearer Partner & CCO, Brian Watson Executive Creative Director, Jeff Strahl Sr Creative Director, Sarah Berkheimer Design Director, Andy Bartosch Associate Creative Director / Copywriter, Ainslie Fortune VP, Account Leadership, Heather Vazza Account Supervisor, Mayowa Adelugba Account Manager, Chris Shewmake VP, Communications Strategy, Rob Troller Associate Director of Strategy, Torrie Eberhard Sr. Project Manager, Herman Nieuwoudt Colorist, Coupe Studios Audio Post, Greg McRae Senior Engineer, Martha Douglas Production Director, Annie Carney Sr. Producer, Stephen Hausrath Production Design Manager, Lumenati Productions Production Company, Evan Swinehart Director, Austin Hopkins Director of Photography, Joey Schusler Director of Photography, Ian Glass Director of Photography, Gavin Anstey Executive Producer, Cyndi Ortiz Line Producer, Jessica Trimarco Experiential Producer, Allie O’Neill Post Producer, Tom Farnsworth Assistant Director, Matt Schmalz Editor, Jonnie Sirotek Color, Post Haus Audio House
Wyoming Dept. of Health - Intercepts TV
Vaccines are one of the greatest achievements in the history of public health. They’ve prevented a horrendous list of diseases, saved millions of lives and doubled our lifespan. In fact, vaccines are so effective we take them for granted. As part of our Thank a Vaccine campaign, we went out on the Wyoming streets and asked real residents what they knew about various preventable diseases.
The results? Let’s just say you don’t know what you don’t know.
CREDITS
Mike Sukle Creative Director, Dan Delli-Colli Associate Creative Director/Art Direction, Curtis Smith Associate Creative Director/Copywriting, John Heinsma van Arkel Senior Copywriter, Michon Schmidt Agency Producer, Amy Taylor Director of Account Service, Natalie Ross Brand Director, Futuristic Films Production Company, Will Gardner DP, Erin Lofstrom Line Producer, Christian Silberbauer Executive Producer, Ryan Brown Editor, Brittany Horwege Post Producer
FORTNIGHT COLLECTIVE - fortnightcollective.com
Steamboat Ski & Resort Company - The Steamboat Way, Part2
Fortnight Collective and partner Steamboat Ski & Resort Company evoke the parallels between Winter sports and the rugged Wild West to capture Steamboat’s unique, pioneering culture. Cowboy Poetry is a literary style rooted in ranching culture from the 1800s, and the campaign uses it to blend Western hospitality with the thrills, freedom and adventure of riding the slopes. Once again, Fortnight collaborated with cowboy poet Randy Reiman on verses that serve as the ads’ scripts. As they are recited, the screen switches between scenes of horses in open fields and resort activities to show that traits such as individualism, camaraderie, and the desire to brave new territory associated with the cowboy lifestyle align perfectly with the values of those who are passionate about Winter sports. The campaign aims to reclaim Steamboat’s top-of-mind brand awareness and build upon the resort’s legacy as a go-to destination for skiers, snowboarders and vacationers.
CREDITS
FORTNIGHT COLLECTIVE
Andy Nathan Founder & CEO, Devin Reiter President, Adam Chasnow Chief Creative Officer, Katie Dreke Collective Strategist, Matt Kubis Creative Director, Mona Hassan Creative Director, Dave Steinke Collective Creative Director / Art Director, Jeff Schuller Collective Creative Director / Copywriter, Randy Rieman Writer, Jessica Welander Senior Brand Director, Tucker Kavanagh Senior Brand Manager/ Producer, Jamie Slade Collective Executive Producer, Matthew Polis Sound Designer
STEAMBOAT SPRINGS RESORT COMPANY
Katie Brown VP of Marketing, MorganKatie Brown VP of Marketing, Morgan Bast Director of Marketing, Josh Froman Brand Manager, Heidi Barbee Advertising Manager
HUNGRYMAN PRODUCTIONS
Richard Bullock Director, Caleb Dewart Executive Producer, Christopher Hoggard Head of Production, Jack Beardsley Producer, Joseph Aquirre Director of Photography, Sam Hall 1st Assistant Camera, Dave Schaff Sound Mixer, Bryce Sullivan PA
STILL PHOTOGRAPHY
Dave Steinke Photographer
REEL MOTION MEDIA
Jesse Levine Director
THE NOW CORPORATION
Jess Reisner Editor, Carrie Fleming Editorial Producer
JSM MUSIC
Joel Simon Chief Creative Officer/Co-Composer, Jeff Fiorello Executive Producer, Norm Felker Senior
Producer, Andrew Manning Senior Producer, Sharon Cha Producer, Nathan Kil Co-Composer
TRAFIK
Mark Gethin Colorist, Nate Seymour Colorist Assist, Angela Zappella Color Producer
BLONDE BEARD’S - blondebeards.com
Blonde Beard’s Buffalo Sauce - Brand Campaign
An all-star team of Denver creatives joined forces to create three new beard-tastic spots for local favorite Blonde Beard’s Wing Sauce. Blonde Beard’s was co-founded by former agency creatives and producers Adam and Cara Nelson, aka Mr. and Mrs. Blonde Beard. The couple decided to turn their mutual love for wings into crafting their own wing sauce made with real butter. We wrote and directed three quirky scripts featuring a bold beard with a mind of its own (and, of course, lots of wings!). We partnered with local audio house, The Post Haus / Primary Color Music, to compose the custom ‘wingle.’ The song channels some big beard energy into the campaign’s catchy tune (“Oh, what a beard!”) that describes its many talents.
CREDITS
Futuristic Films Production and Post, Mike & Ade Directors, Adam and Cara Nelson Blonde Beard’s Co-Founders/ Co-Creative Directors, Christian Silberbauer Executive Producer, Dylan Stephens Head of Development, Will Gardner Director of Photography, Sam Sigler Producer, Sam Billen Talent, Lindsey Ranz Talent, Brittany Horwege Post Producer, Matt Wade Editor, Mathison Davis Colorist, Practice Studios GFX, Practice Studios VFX, The Post Haus / Primary Color Music Sound Design and Original Composition
Travel South Dakota - Forever 605 Toolkit
It’s hard to put an entire marketing campaign into one perfect little box. But hey, we did it anyway! As an extension of Forever 605, Travel South Dakota’s state stewardship campaign for raising awareness on responsible travel practices, we created and distributed toolkits to campaign partners. Inside every toolkit are assets to help in the partner’s participation and dissemination of the Forever 605 efforts.
CREDITS
Jeff Martin Chief Creative Officer, Dave Cook Executive Creative Director, Camille King Creative Director, Jacob Farwell Senior Art Director, Anniston Craddock Art Director/Illustrator, Ben Rindels Senior Copywriter, Nancy Casey-Humphrey Director of Creative Services, Aaron Bitters Studio Manager, Lauren Corna VP of Account Service
Tri-State G&T - Co-Op Campus Campaign
This year’s electric cooperative conference was 50s pep rally themed, harkening back to our founding in 1952. Attendees received stickers and hoodies with a Thundercat mascot designed specifically for the conference. We wanted to recreate the tactile experience of school and branded a chalkboard, pennant flags, handed out composition notebooks, and created a letterman jacket and cheer megaphones for centerpieces. On the hoodies and chalkboard, we added our mission statement equivalent in Latin. The color palette is pulled from standard collegiate embroidery colors: cardinal, athletic gold and brown.
Thundercats, ho!
CREDITS
Melissa Swinehart Marketing and Brand Communications Manager, Julia Perry Brand and Design Program Manager, Kristal Boni Brand and Design Strategist, Reed Zimmerman Senior Multimedia Designer, Kristen Wurth Senior Marketing Communications and Brand Strategist, Brittany Willison Marketing Communications and Brand Strategist, Danielle Kling Communications Projects Manager
Denon - The PerL Experience
Denon PerL earbuds were poised to disrupt the category thanks to new technology that listens to how an individual’s ear hears then builds a custom profile to optimize audio playback to that hearing. It’s a truly personalized listening experience. And there lies the challenge--how do you launch a product when its main feature is personal to each ear on the planet? The answer: The PerL Experience, an app that demos the tech through the ears of sound-obsessed artists. First, we announced PerL in launch videos and social assets that simplified the tech story into a visual one. Then, we partnered with five musicians and built a one-of-a-kind web app that allows users to listen to these artists’ songs through their PerL profiles—so users hear the music as if listening with each artist’s ears. Our efforts deepened users’ understanding of PerL before they ever put them in their own ears.
CREDITS
Chris Sojka Chief Creative Officer, Jeff Gillette Executive Creative Director, Melanie Simonich Creative Director, Pedro Saldarriaga Creative Director, Sam Cohen Senior Designer, Charity Lombardo Senior Copywriter, Ryan Kurz Senior Designer, Anna Lindell Senior Designer, Sean Holland Head of Licensing and Partnerships, Brigid McEntee VP, Head of Production, Kyle Calian Creative Producer, Mike Cargian VP of Technology, Greg Rich Senior Developer, Steve Barry Managing Director, Hayden Zellers Account Director, JP Summers Brand Strategy Director, Darren Allison Group Comms Strategy Director, Ian Rubini Social Strategist, Sean Hogan Music Supervisor
Gleam Car Wash - Bubble Car
When this small, woman-owned, environmentally conscious business came to us for help, of course we said yes. Gleam Car Wash was opening their second location and needed something to create a buzz. With their tiny budget any form of paid media would have been gone in a hot second. Instead, we created a bubble-spouting, EV art car that pops up at farmers markets, sporting events, and neighborhood gatherings. The Gleam Bubble Car is quickly becoming the rockstar of their social presence.
CREDITS
Mike Sukle Creative Director, Amy Taylor Director of Account Service, Danielle Bryan Sr. Integrated Producer, Raptor House FX Fabricator & Makers of Magic, Chris Austin Photographer, Matt Carpenter Retoucher / Digital Artist, Evan Olea Visual Designer
North Carolina Education Lottery - Code Green
CODE GREEN
Open on a tight shot of a gurney being pushed through a hospital door. The patient is covered in money and frozen in a gleeful celebration holding a Multiply the Cash scratch-off.
PARAMEDIC: We’ve got another one!
The hospital is full of activity. Cut to two nurses fast walking through the halls with a clipboard.
NURSE KATHY: What’s happening?
NURSE LAURA: It’s those Multiply the Cash scratch-offs again.
Cut to a doctor examining a patient sitting on a bed frozen mid celebration. He lowers the patient’s celebrating arm and it springs right back up.
NURSE LAURA: You can multiply your win up to 100X AND there’s a bonus game on the back from more chances than ever to win.
Everyone’s going into celebration shock.
The nurses arrive at the waiting room. They open the door to reveal a room full of people frozen midcelebration, smiling brightly while holding Multiply the Cash tickets.
NURSE KATHY: I’m going on break.
She looks down at her clipboard. An over-the-shoulder shot shows that she’s playing the game. Cut to art card
VO: Excitement levels are off the charts with new Multiply the Cash.
If you keep making that face, it’s gonna freeze that way. We’ve all heard this sage advice from our mothers – and for the launch of North Carolina Education Lottery’s Multiply the Cash scratch-off game, we imagined a world where mom’s worst nightmare actually comes true. Code Green takes place in a hospital overrun with winners who are frozen in a moment of celebration.
CREDITS
Joe Conrad Founder & CEO, Ethan Nosky Account Director, Leah Taylor Account Supervisor, Patrick Campbell Creative Director, Andy Bartosch Associate Creative Director, Rachel Hickey Associate Creative Director, Shea Tullos Group Creative Director, Torrie Eberhard Senior Project Manager, Stacey Trunnell Brand Strategy Director, Martha Douglas Production Director, Stephen Hausrath Production Design Manager, Darby Gertsema Project Manager, Norm Shearer Partner & CCO, Gravy Production Company, Crobin Leo Director, Brent Stoller Executive Producer, Ally Gnesin Staff Producer, Erin Malloy Line Producer, Zachary Galler Director of Photography, Pamela Chavez Production Designer, Denise Strong 1st AD, 11 Dollar Bill Post Production, Wayde Samuel Editor, Herman Nieuwoudt Colorist, Mike Negri Producer, Coupe Studios Audio Post, Alex Hawley Engineer
THE FIFTY 2023 - adclubco.com/thefifty
Something For Everyone To Steal
Colorado’s creatives are acutely aware that nothing is new under the sun. They aren’t simply good artists who copy — they’re great ones who steal. Whenever a deadline is fast approaching and they need to quickly pocket some creativity, it only makes sense they seek the best. The Fifty is both a repository and a museum where the Centennial State’s great artists gather to find the idea that “inspires” their next idea. And the greatest artists — the ones who win — should be flattered that their ideas are steal-worthy.
A special thank you to Jamie Sullivan (art) and Samuel Podolsky (copy), our creative team from Denver Ad School, who worked alongside Jay Roth to ideate and execute this campaign.
CREDITS
Jamie Sullivan (jamiesully.com) Art Director, Sam Podolsky (sam-podolsky.com) Copywriter