Sessions

June 4th, 9 am -4 pm. Happy Hour 4 pm - 6 pm.

8:30 am - 9:00 am: Registration Check-in

9:15 am: Welcome

Ideas AND execution. Creativity AND culture. Humans AND AI.
Welcome to Colorado Ad Day: The Power of AND.

Sessions:

Advertising AND Art: The Rise of Branded Entertainment

Speakers: Anders Lindwall, Award-Winning Director, Childe; Kathryn Meier, Senior Director of Entertainment & Content Partnerships, Hearts & Science

Today's most forward-thinking brands aren’t choosing between marketing or entertainment - they’re embracing both.

In this session, Anders Lindwall and Kathryn Meier explore the rise of short and long-form branded storytelling through the feature film Green and Gold and its partnership with Culver’s and the Green Bay Packers.

They’ll unpack how brands can identify the right story and brand fit, pitch entertainment projects that resonate with audiences, and build work that delivers cultural impact and real marketing value.

Because the future of advertising may look a lot more like the movies.

Ideas AND Execution: Where Great Projects Quietly Go Sideways

Great ideas rarely fall apart in big dramatic moments. They unravel in the in-between.

A scope that shifts. A creative pivot mid-production. An approval that seemed clear…until it wasn’t.

This session maps the moments where alignment slips between the idea and the execution—and how better communication, clearer systems, and smarter collaboration keep great work moving forward.

Social AND AI: When Platforms Become Infrastructure

Social media isn’t disappearing. It’s evolving.

Discovery now happens through chat interfaces and AI summaries. Recommendation engines and predictive feeds. Humans and machines creating content side by side.

This session explores how AI is transforming social from a platform into infrastructure—and what marketers need to understand when algorithms become collaborators.

Brand AND Performance: Stop Treating Growth Like a Tradeoff

Speakers: Haley Hunter, Founder| COO| Party Land

For years, marketing teams have treated growth as a choice: brand or performance.

But the brands winning today aren’t choosing. They’re building systems where brand platforms and performance media work together—where storytelling and data drive growth.

This panel explores how modern marketing teams align strategy, creative, and media so brand and performance fuel each other.

Mind AND Body: Creative Energy in a Burnout Economy

Advertising runs on ideas. Ideas run on humans.

In a high-pressure industry, mental health and physical health are deeply connected. Stress impacts the mind and the body—and both shape our creativity.

This session explores simple ways professionals can support focus, resilience, and creative energy through smarter habits, nutrition, and balance.

One Discipline AND Many: The Multi-Creative Mind

Speaker: Woody Roseland, Filmmaker

The best creatives rarely stay in one lane.

Painting and photography. Language and storytelling. Art shows and unexpected creative experiments.

This session explores what happens when creatives embrace curiosity across disciplines—and how ideas from outside the job often fuel the best work inside it.

Culture AND Creativity: The New Rules of Modern Marketing

Speaker: Royer Lopez, Account Supervisor, DEI Marketing Specialist/Founder & President - Amelie Company/Mi Leyenda Foundation

Today’s audiences are layered.

Local and global. Heritage-rooted and trend fluent. Traditional and digital.

This session explores how modern brands stay relevant by embracing the power of and building marketing that reflects the diverse, connected way people actually live.

Yes AND: Improv Skills for Modern Collaboration

Speakers: Sarah Halle; Partner, Creative, Vermilion; Rebecca Bradford; Founder, The Improv Collaborative

Every project has curveballs: shifting briefs, tough feedback, unexpected changes.

Improv offers a powerful response—Yes, And.

Through stories, demonstrations, and exercises, this session shows how presence and listening and adaptability help teams turn uncertainty into momentum.

Humanity AND AI: Amplifying the Best of Both

The future of AI isn’t humans versus machines.

It’s humans and machines working together.

This panel explores how brands and agencies are blending human creativity and AI capability to move faster, think bigger, and unlock new ideas.

Content AND Distribution: The FAST & CTV Boom

Panel Speakers: Jenny Burrington, Digital Advertising Innovator | Ad Tech Specialist

Streaming viewership is exploding—and the ecosystem is more fragmented than ever.

FAST channels and CTV platforms. Publishers and distributors. New opportunities and new complexity.

This session explores how marketers can navigate the rapidly evolving TV landscape while balancing scale and performance.

4 pm - 6 pm Happy Hour!

Sessions and times subject to change

Thanks to our Colorado Ad Day 2025 Sponsors!