Sessions
8:30 am - 9:00 am: Registration Check-in
9:15 am: Welcome
9:30am - 10:20am, Main Hall C120
Connected TV’s plug-in Performance Media
10:30 am - 11:20 am Main Hall C120
Connected TV is much more than its linear predecessor. Television has long been seen as a mass-reach awareness tool, but as the industry moves to a digital-first experience (both in buying and consumption) so too do the strategies that it can support. Gone are the days of 30-day reporting lags, and solely demographic-based buys. As we beckon in a new area of technology, the media industry is realizing the sheer magnitude of possibility within measurement and reporting that lies within the walls of Connected TV. Join this session, hosted by The Trade Desk to hear how brands and agencies are leaning into CTV as a performance tool.
Yes, And... But
10:30 am - 11:20 am Breakout Room C120A
Speaker: Kaleb Kohart, Executive Creative Director, Moxi
Within the constantly changing landscape of… well, everything, it's easy to lose sight of what forms the foundation of great work. Enter the world of improv — a dynamic and spontaneous form of theater where performers create scenes, characters, and dialogue on the spot, without scripted lines or predetermined outcomes. At first glance, the connection between improv and advertising may not be immediately apparent. However, upon closer examination, the principles and techniques of improv offer valuable insights and strategies that can help us navigate the complexities of our industry with agility and creativity. How can the world of improv could teach us all a few great tricks to stay relevant and effective in the advertising world? In this thought-provoking conference session, we will explore how the world of improv can teach us a few invaluable tricks to elevate our work in advertising.
No Bullshit Strategy: Dispelling "big budgets and long timelines" and other myths
10:30 am - 11:20 am Upstairs Breakout Room S228
Speakers: Camille Heinrich Ziccardi, VP, Insights & Marketing Strategy at Karsh Hagan, Haley Hunter, Co-Founder, COO, Party Land, Shun-Luoi Fong, Founder/CEO, A Shared Humanity, Cassie Augustine, Chief Strategy Officer at Articulation
This panel is a straightforward discussion about what strategy is...and what it isn't. Join a diverse group of strategists and agency leaders from various shops in a friendly debate on how strategy should work, and why sometimes clients (and even internal teams) struggle to get on board with the occasionally nebulous concept of "strategy." The conversation will include answers to:
Why some version of strategy belongs in every project
How strategy and creative can be best friends
The recent hit piece in AdWeek on agency strategy and why it was (or wasn't) wrong
Ways to talk to new clients about the role and value of strategy
How to craft a strategy with any budget (even tiny ones)
Why every person in every role should look through the strategy lens
11:20 am - 11:40 am: Morning Break
Get Real: Experiential Events
11:40 am - 12:30 pm Main Hall C120
Speakers: Scott McDonald, CEO of Lumenati, Spencer Trierweiler, SVP Group Creative Director, Motive, Justin Moss, Chief Experience Officer + Founder, Pineapple Agency, Eric Singer, Executive Creative Director, Coupe Studios Music + Sound Design
Brands are constantly seeking innovative ways to engage with their consumers authentically. Experiential events have emerged as a powerful tool to create real connections, evoke emotions, and leave lasting impressions on audiences. From immersive pop-ups to interactive installations, experiential marketing redefines how brands tell their stories and interact with their target audiences. Our panelists will share insights, strategies, and case studies that highlight the effectiveness of experiential marketing in today's digital age.
Digital Media: Supply Path Optimization
11:40 am - 12:30 pm Breakout Room C120A
Speaker: Noor Naseer, VP, Media Innovations + Technology, Basis Technologies, Chris Shewmake, VP, Communications Strategy | Media at Cactus, Kyle Green, Vice President of Marketplace Strategy at Kargo
In an era where digital advertising landscapes evolve rapidly, Supply Path Optimization (SPO) emerges as a critical strategy for maximizing efficiency, transparency, and performance across digital media buying. In this session, industry experts and thought leaders will discuss and dissect the intricacies of SPO, exploring its role in streamlining the digital media supply chain, minimizing inefficiencies, and enhancing return on investment (ROI) for advertisers.
Unleashing Growth: Strategies to Win New Business
11:40 am - 12:30 pm Upstairs Breakout Room S228
In today's rapidly evolving advertising landscape, the ability to consistently attract new clients is essential for agency growth and success. This session will equip you with strategies, insights, and tips to effectively prospect, pitch, and win new business opportunities. Elevate your new business acquisition efforts and drive sustainable growth for your agency with essential tools and strategies to unlock your full potential.
12:30 pm - 1:50 pm Lunch Sponsored by Nexxen
Death To Marketing
1:50 pm - 2:40 pm Main Hall C120
Speaker: Andy Pearson, VP of Creative, Liquid Death
In five short years, Liquid Death has gone from nothing to a $700 million international beverage brand, all while making health and sustainability 50 times more fun. It's done it by writing its own playbook (spoiler alert: there isn't really a playbook) and embracing counterintuitive approaches at every step. Andy Pearson, VP of Creative, gives you an inside look at what it's like to think like Liquid Death.
Creative Evolution: Unleashing AI's Power in Advertising
3 pm - 3:50 pm Main Hall C120
Speaker: Christian Robins, Chief Creative Officer, Co-Founder @ 11 Dollar Bill | Intelligent Post-Production
The threat of AI taking over our jobs isn’t new. One could argue this worry has become even more pervasive. Maybe it’s time for us to ask: How can AI help our industry’s creative process? Let's Dive deep into AI-powered creativity and explore how it can inspire, augment, and elevate your creative process to new heights. As the advertising landscape evolves, so do the tools at our disposal, and AI is poised to revolutionize the way we conceptualize, develop, and execute creative campaigns. This session will ignite your imagination and equip you with the knowledge, tools, and inspiration needed to embrace AI as a powerful creative tool in your arsenal.
AI Accelerator: Transforming Advertising Account Strategy
3 pm - 3:50 pm Breakout Room C120A
Speaker: Jesse Michael Fagan, Associate Director of Data Science, Blend360
In today's fast-paced and data-driven landscape, harnessing AI as a strategic tool can unlock unprecedented insights, efficiency, and effectiveness in account planning and management. What is the intersection of AI and advertising account strategy? This session will explore the innovative ways to leverage AI-powered tools and techniques to drive success for both brands and agencies alike.
AI in Adtech: Enhancing Digital Advertising with Intelligence
3 pm - 3:50 pm Upstairs Breakout Room S228
Speaker: Dustin Kwan, Chief Product Officer, Viant
AI stands as a pivotal force, redefining and revolutionizing the landscape of advertising — digital advertising being the most susceptible. This session dives deep into the transformative role of AI in adtech, merging insights and practical knowledge to unveil how AI is reshaping campaign strategies, execution, and the dynamics of digital advertising as a whole. Industry experts will share how to leverage AI for enhanced ad targeting precision, and improved campaign performance, and to navigate the adtech evolution with confidence. Discover how cutting-edge solutions set the stage for a future where intelligence drives advertising success, preparing us for an era of adaptation where those who harness AI will lead.
4 pm - 6 pm Happy Hour!
Sessions and times subject to change
Thanks to our Colorado Ad Day 2024 Sponsors!
