Sessions
June 4th, 9 am -4 pm. Happy Hour 4 pm - 6 pm.
8:30 am - 9:00 am: Registration Check-in
9:15 am: Welcome
Ideas AND execution. Creativity AND culture. Humans AND AI.
Welcome to Colorado Ad Day: The Power of AND.
Sessions:
Opening Keynote: Seema Keswani
Speaker: Seema Keswani, Sr. Director - Global Brand & Advertising at Qualcomm
Strategist. Leader. Champion of modern marketing.
Seema will kick off Ad Day, setting the tone for the entire day with a keynote focused on how brands connect with audiences in a world where culture, technology, and behavior are constantly evolving.
Advertising AND Art: The Rise of Branded Entertainment
Speakers: Anders Lindwall, Award-Winning Director, Childe; Kathryn Meier, Senior Director of Entertainment & Content Partnerships, Hearts & Science
Today's most forward-thinking brands aren’t choosing between marketing or entertainment - they’re embracing both.
In this session, Anders Lindwall and Kathryn Meier explore the rise of short and long-form branded storytelling through the feature film Green and Gold and its partnership with Culver’s and the Green Bay Packers.
They’ll unpack how brands can identify the right story and brand fit, pitch entertainment projects that resonate with audiences, and build work that delivers cultural impact and real marketing value.
Because the future of advertising may look a lot more like the movies.
Low Cost AND High Value: How Frontier Airlines Is Rewriting the Category
Speakers: Hannah Paborsky, Associate Strategy Director at BarkleyOKRP; Greg Krummenacker, Director of Marketing for Frontier Airlines
In the airline industry, price often starts the conversation. But it shouldn’t end it.
This session explores how Frontier Airlines is redefining value—combining operational efficiency and bold brand storytelling to shift perception beyond low cost.
Because growth happens when affordability and value work together.
Ideas AND Execution: Where Great Projects Quietly Go Sideways
Panelists: Alex Dean Rodriguez, Executive Creative Director, Lumenati by Brand Revolution, Mona Hasson, CD Fortnight Collective, Emily Wolf, Stone Strategy, Rachel Vaughn, CMO Salon Lofts, Dana Romanoff- Director, Dillon Snyder- ECD Vail Resorts
Great ideas rarely fall apart in big dramatic moments. They unravel in the in-between.
A scope that shifts. A creative pivot mid-production. An approval that seemed clear…until it wasn’t.
This session maps the moments where alignment slips between the idea and the execution—and how better communication, clearer systems, and smarter collaboration keep great work moving forward.
AI AND Workflow: Turning Tools Into Teammates
Speaker: Thomas Ma, Co-Founder and Managing Director of Sapphire
AI isn’t just a prompt box.
It’s becoming part of the team.
In this session, Thomas Ma shows how creative teams are turning data and tools into systems—using transcription and platforms like MagicBrief to identify what’s actually driving performance, then building a simple “winner library” to fuel new ideas.
From there, AI becomes a collaborator—generating concepts, shaping scripts, creating voiceovers, and turning long-form into ready-to-publish content.
Because the future of creative work isn’t human or machine.
It’s human and machine, building better work together.
Afternoon Keynote: James Victore
Speaker: James Victore
Designer. Author. Creative provocateur.
James Victore doesn’t give talks. He starts movements.
He’ll take the stage after lunch to re-energize the room with a keynote that challenges how we think about creativity, voice, and the work we put into the world.
Creative AND Media: Reuniting to revolutionize ideas.
Panelists: Alena Morris, Vice President, Product Marketing, KARGO, Chris Shewmake, VP of Media & Digital, Cactus
For years, creative and media have operated in parallel.
Ideas developed in one room. Distribution planned in another.
But the most effective work today doesn’t separate the two. It brings them together, where creative is shaped by how it shows up, and media is built to amplify the idea.
This panel explores how modern teams are reconnecting creative and media. From format-driven thinking and platform-native ideas to real-time iteration and performance insights, we’ll look at how integration is driving better results.
Because the future isn’t creative or media.
It’s creative and media, working as one.
Brand AND Performance: Stop Treating Growth Like a Tradeoff
Speakers: Haley Hunter, Founder| COO| Party Land, Stephanie Geno, SVP of Marketing & Strategy, Mogl
For years, marketing teams have treated growth as a choice: brand or performance.
But the brands winning today aren’t choosing. They’re building systems where brand platforms and performance media work together—where storytelling and data drive growth.
This panel explores how modern marketing teams align strategy, creative, and media so brand and performance fuel each other.
One Discipline AND Many: The Multi-Creative Mind
Speaker: Woody Roseland, Filmmaker
The best creatives rarely stay in one lane.
Painting and photography. Language and storytelling. Art shows and unexpected creative experiments.
This session explores what happens when creatives embrace curiosity across disciplines—and how ideas from outside the job often fuel the best work inside it.
Culture AND Creativity: The New Rules of Modern Marketing
Speaker: Royer Lopez, Account Supervisor, DEI Marketing Specialist/Founder & President - Amelie Company/Mi Leyenda Foundation
Today’s audiences are layered.
Local and global. Heritage-rooted and trend fluent. Traditional and digital.
This session explores how modern brands stay relevant by embracing the power of and building marketing that reflects the diverse, connected way people actually live.
Measurement AND Reality: Goodbye complexity. Hello simplicity!
Panelists: Sara Ben-Ezra, Sr. Director, Technical Solutions, Viant, Melissa Pert, SVP, Integrated Media, KH + Madden, Jonathan Neugebauer, Media Director at Growth Marketing Werks
Measurement used to feel simpler.
Today, signal loss and fragmented platforms have made it harder than ever to know what’s actually driving results.
This session explores how modern teams are navigating measurement now. From incrementally and media mix modeling to platform data and probabilistic approaches. And how to make smarter decisions in a complex system.
Because success isn’t about perfect measurement.
It’s about understanding the reality and acting on it.
Yes AND: Improv Skills for Modern Collaboration
Speakers: Sarah Halle; Partner, Creative, Vermilion; Rebecca Bradford; Founder, The Improv Collaborative
Every project has curveballs: shifting briefs, tough feedback, unexpected changes.
Improv offers a powerful response—Yes, And.
Through stories, demonstrations, and exercises, this session shows how presence and listening and adaptability help teams turn uncertainty into momentum.
Creativity AND Value: How Domino's Turned “Just a Deal” into Big Ideas
Speakers: WorkInProgress Creative Directors: Kelly McCormick and D’Arcy O’Neill
Oftentimes, value-based marketing is “discounted” by the advertising industry. There’s a common assumption that once a campaign includes price, promotion or a limited-time offer, it loses its creative edge. Domino’s is challenging that idea. In crowded, highly commoditized categories, success comes from combining creativity and value, not choosing between them.
In this session, get a behind-the-scenes look at how Domino’s applies breakthrough ideas to familiar discounts, making award-winning work that's effective and creates buzz.
Content AND Distribution: The FAST & CTV Boom
Panel Speakers: Jenny Burrington, Digital Advertising Innovator | Ad Tech Specialist, Kelly McMahon
EVP, Global Operations, LG Ad Solutions
Streaming viewership is exploding—and the ecosystem is more fragmented than ever.
FAST channels and CTV platforms. Publishers and distributors. New opportunities and new complexity.
This session explores how marketers can navigate the rapidly evolving TV landscape while balancing scale and performance.
4 pm - 6 pm Happy Hour!
Sessions and times subject to change
Thanks to our Colorado Ad Day 2025 Sponsors!
