Going the Distance – Lessons from Endurance Racing Applied to My Marketing Day Job

D’Arcy Toffolo | Executive Managing Director, Moore

10AM

There’s a distinct connection between athletics and marketing. The preparation. The determination. The challenges. The victories. In this session, athletic pursuits and how these experiences helped fine tune and strengthen soft skills in the presenter’s work life will be shared. You'll walk away with tips that you can take and incorporate into your role as a manager, mentor, and peer. 

BIO

D'Arcy Toffolo is an Executive Managing Director for the integrated agency, Moore. Toffolo leads the agency's Denver office as well as the advertising vertical. A 20-year agency veteran, Toffolo's expertise spans business development and marketing functions for agencies including Digitas, CP+B, and Integer. Toffolo has competed in triathlons since 1998, including eight Ironmans (four of these the World Championships in Kona, HI) and has completed a 20+ mile solo swim in Lake Michigan in 2018. She is planning to do a 36-mile, double-crossing of the Blue Mesa Reservoir on August 1.