I was looking for clients who’d come to my funeral. But then...

Eric Kiker | The Digestible Brand

1pm

Too many of us in the business find ourselves in vendor relationships, which means, there is very likely no human connection. So while there may be a "working relationship," there may not be a "human relationship." This talk addresses the issue and gives some tips on how to make sure your clients are also your people.

bio

A Writer and Creative Director by discipline, Eric turned Messaging Strategist for a really good reason. Frustrated by brand development processes that were too slow, too costly and ultimately written from a consultant’s POV, he invented his own. For the past ten years, he’s been helping brands, including: Naked Juice, Perfect Bar, Atkins, Jenny Craig, Curves, KC Masterpiece, Herbalife, PIVOT Foundation, Stinkbug Naturals and K&G Petroleum (the country’s largest 7-11 franchisee) become Differentiatable. And since his process is led with the customer in mind, its output is immediately usable throughout the entire marketing ecosystem.

He’s won numerous industry awards, including New York and Los Angeles Art Director’s Club, Print Magazine, Graphis, Clio Short List and Archive Magazine’s Top 200 Worldwide Package Designs as well as numerous inclusions on thedieline.com. An unusual but impressive career highlight is permanent inclusion in the Library of Congress.

Off duty, he’s a Macro Counter, hard-core worker-outer and Functional-Medicine-obsessed longevity seeker. His wife, Linda, dog RWBY and son, Leo look on with a mixture of pride and annoyance.