Preparing for a Cookieless Future

John Goulding | MiQ U.S., Head of Strategy

10AM

The countdown is on. Cookies will be officially out of our lives in two years. The time for advertisers and agencies to act is now. But before we do, a few questions need to be asked. What's really the driving force behind these changes? Is it just cookies at risk? What are the alternatives to cookies that exist today for both measurement and targeting? How is the industry and the various players within it likely to respond? Who are the big winners and losers going to be? What are the emerging capabilities that we should start developing now in order to be able to deliver engaging and efficient campaigns in two years' time? In this session, we'll attempt to unpack these topics so brands and agencies can better navigate the uncertainty surrounding them, and instead start onboarding the critical new capabilities that this shake-up to digital marketing will demand.

bio

John Goulding serves as MiQ's US Head of Strategy, responsible for executing key strategic projects identified by the board of directors. John ’s role is to ensure MiQ stays competitive in the market, relevant to clients in an evolving landscape, and prepared for threats and opportunities both within and outside the ad-tech industry. He also oversees key relationships with a number of strategic clients in the U.S. Prior to MiQ, John was Head of Product at A&NY Media, part of DMG: Media, a pioneering digital performance advertising company.