Where Branding Meets Bar Graphs: How Combining Data & Instinct Can Make Us Better Marketers

Peter Giorgi | Chief Marketing Officer, Celebrity Cruises, Inc.

9am

Session details coming soon.

bio

Peter is a passionate storyteller, creative advocate and true believer in the power of great ideas to change culture.

As the CMO of a cruise brand with huge growth expectations and moderate awareness, Peter has led Celebrity through creative reinvention, the introduction of data-driven connections planning, full-scale eCommerce platform redevelopment and, lately, an unprecedented series of events that has required a wholesale re-evaluation of how the brand will do business in the future.

Previously Global Head of Advertising for Airbnb, Peter contributed to the brand’s creative and strategic excellence, leading the development of strategic marketing platforms that dramatically increased the global growth and adoption of the brand.

Prior to joining Airbnb, Peter was VP Account Director at Crispin Porter + Bogusky, one of the world’s most awarded advertising agencies, where he worked on clients including Volkswagen, Jose Cuervo, vitaminwater, Kraft and The Miami Dolphins.