What is AI and what does it mean to you?

Rachel Lederman | Principal, Sweet Sadie

11am

AI is the "science of making machines smart." How does this affect you, the creative person and advertising professional?

AI is becoming a larger part of our lives, from asking Siri a simple question to working on a programmatic campaign. We see it everywhere and we don't seem to have an issue with it.  We love the ease and convenience AI offers and we are happily integrating it into our lives. But…all of these conveniences come with a price. In this panel, we talk about AI and Automation and how to make AI work for you. Don’t worry the robots won’t take your job. Yet.

bio

Rachel Lederman has been guiding the creative process for over 20 years. Her record of success in creative strategies and execution flows across the brand, broadcast, web, mobile, AR/VR, AI, mixed media animation, interactive installations and product development. Her ability to nurture, recognize and bring creative ideas to life is the core of her work with teams and clients alike. Her unique abilities and expertise in advertising and production give her an unparalleled understanding of all sides of this crazy industry. She brings insight to creative development, pre-production, production and post-production, media planning and analytics. Currently she runs Sweet Sadie a full-service advertising agency production hybrid to manage end-to-end creative project.

Additionally, Rachel Lederman is working on the hosted documentary podcast series Cybernation that exposes the truth about what digital technology is doing to our psyches, our privacy, our beliefs and our individuality. Using the earth-shattering book Automating Humanity as the guide, we unveil what big tech doesn’t want us to know by following the real victims, the real villains, and the real change-makers on a heartfelt expose of the real story--and the real ways to fight back. We meet tech founders, employees, politicians, real people, and change makers to uncover how we got here, where we’re headed and how we can better understand our lives in the digital age.