Good News! Humanity Wins!

Steve Pacheco | President & Chief Executive Officer, American Advertising Federation

1pm

Advertising can be a force for good (and also evil) but let’s focus on the good. When things finally get back to normal, advertisers, brands, products, services and organizations of all sizes, will be much more sensitive to the human condition.  They will be kinder, gentler and more socially responsible than ever before. They will openly share their cultures, their values and their mission and most will behave differently.  And that’s a good thing. In this session, we will take into account the nation’s condition and how it will become an even larger part of Advertising, Marketing and Media’s plans and programs going forward.